Fogarty Klein Adds 2 More IHF Brands
DALLAS–Fogarty Klein & Partners has picked up two additional brands from client International Home Foods: Libby’s canned meats and Dennison’s chili products. Libby’s, which includes Vienna-brand sausages, sells eight varieties of canned meats nationwide; Dennison’s Canned Chili is sold in four West Coast states. The Houston agency will provide strategic and media planning and creative services. The four other IHF lines at Fogarty are: Ranch Style beans, Rotel, Chef Boyardee and Crunch ‘n Munch.
BRSG Acquires Quartet of New Clients
DALLAS–BlackRogersSullivanGoodnight Marketing Communications has added four new clients to its roster. The Houston agency now represents Penreco, a Pennzoil-Quaker State-Conoco partnership marketing mineral oils, petroleum products and gelled hydrocarbons; Land Tejas Development, a real estate company; DBMed, which provides Internet access to medical records; and TD Rowe Corp., a manager of public entertainment games.
Fellers Fields Marketing for Tuition Fund
DALLAS–Fellers Marketing and Advertising has been selected to handle marketing duties for the Texas Tomorrow Fund, the state’s prepaid college tuition program. The Austin, Texas-based agency, which teamed with Hispanic marketing and media specialists Amistad Media Group and LatinWorks to win the account, will begin working immediately to develop a marketing campaign for the fund’s enrollment period. That term begins in November. Billings for the account are $1.25 million.
MacGregor Golf Appoints Final Threesome
ATLANTA–MacGregor Golf has halved the number of agencies in its $3-5 million account review to three, confirmed company spokesman Steve Nehru. A representative for Burris Advertising said the High Point, N.C., shop was a finalist, while Atlanta’s T.G. Madison said it had been eliminated. Holland Advertising in New York and Atlanta’s Fricks/Firestone referred all questions to the client, while Austin Kelley Advertising of Atlanta and Husk Jennings Advertising in Jacksonville, Fla., did not return phone calls. Speaking through Nehru, MacGregor Golf marketing vice president Jeffrey Sears said he would not confirm nor deny Burris, Fricks/Firestone and Holland as finalists “because then we’re locked into a decision and it doesn’t give us any wriggle room.” A final decision is expected this week. Raleigh, N.C., incumbent Howard, Merrell & Partners did not defend the Atlanta golf club maker’s advertising account.
For the Record
GTE’s new promotional campaign was developed by Temerlin McClain, not BSMG as reported [Adweek, Sept. 6]. BSMG is handling certain public relations duties relating to the campaign.