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Web Startup Deals Account to Margeotes BOSTON--DealTime.com, Stamford, Conn., has awarded its $5-10 million ad account to Margeotes/Fertitta + Partners after a review. The e-commerce startup chose the New York shop over Gotham, Berlin, Cameron & Partners, DeVito Verdi and Hampel/Stefanides, all New York. ZDNet Launches $25 Mil. Competition SAN FRANCISCO--ZDNet, a unit of computer magazine publisher Ziff-Davis in New York, is contacting a select group of agencies nationwide about participating in a review for its estimated $25 million ad account, sources said. There is no incumbent, though Partners & Simons in Boston has worked on ZDNet and Ziff-Davis assignments in the past. A final decision will most likely be made by Sept. 1, said sources. A ZDNet representative declined comment. Partners & Simons officials did not return calls. Deutsch Declines How2HQ.com BOSTON--Deutsch has taken a pass on pitching the $15 million How2HQ.com ad account, said Allan Steinmetz, the consultant running the review. Semifinalists for the Dallas-based informational Web site are Arnold Communications, Boston; Ground Zero, Santa Monica, Calif.; GSD&M, Austin, Texas; DDB, Dallas; and The Richards Group, Dallas, teaming with crosstown shop Pyro. One undisclosed San Francisco shop may also choose to pitch. Fox Sports Passes to Lane BOSTON--Fox Sports Network New England has tapped Lane Advertising, Salem, Mass., to promote Boston Celtics games and new programs that will debut in 2000, said Lane senior vice president Penny Schuler. The agency will handle media strategy and placement as well as some creative projects. Lane has created ads for the network's hockey and soccer broadcasts. Alternative Newspaper Names New CEO BOSTON--Hartford Advocate publisher Francis J. Zankowski has been named chief executive officer of New Mass. Media, which owns five weekly alternative newspapers in Connecticut, Massachusetts and New York. The total weekly circulation of all five papers is 270,000. The Hatfield, Mass.-based company was bought in April by Courant Specialty Products, a unit of The Hartford Courant. Zankowski will report to Tom Anischik, the Courant's vice president of new ventures and production. Accounts Roundup BOSTON--Direct Results Group here has added four fitness accounts: Healthcare Products Group, International Health, LadysGolf.com and the Racquet & Sports Club Association . . . Corey McPherson Nash here has won an identity assignment for Wild Web, a Newton, Mass.-based entertainment company . . . Papa Gino's has selected Garrand and Co. to market its pizza shops in Maine. The Lewiston, Maine, agency will provide marketing communications services such as event planning and promotion, public relations and media placement.

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