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Beverage Promotions Go to BSMG
DALLAS–The Dallas area office of BSMG Worldwide has been chosen by United Distillers & Vintners North America to handle its public relations in the Southwest. The estimated $1 million account will cover media relations, special events and grass-roots efforts for Jose Cuervo Tequila, Smirnoff Vodka, Baileys Original Irish Cream and Beaulieu Vineyard Wines, in addition to responsible drinking programs. BSMG, a unit of True North Communications, is the first agency chosen by United Distillers for the region since the client split its national account into several in-market companies last year.
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