Polaroid Advances Lawrence
BOSTON–Polaroid Corp. last week promoted Sandy Lawrence to senior vice president of worldwide marketing. Lawrence, formerly a vice president, assumes Jerry Noonan’s responsibilities for global marketing and category management, reporting to chairman Gary DiCamillo. Noonan left Polaroid to become chief marketing officer of 1-800-Flowers.com in Westbury, N.Y. Lawrence, who joined Polaroid in 1991 and was named a corporate officer in 1998, directed the “See what develops” global campaign and has worked closely with lead agencies Goodby, Silverstein & Partners in San Francisco and Bartle Bogle Hegarty in London. Polaroid announced a loss of $51 million in fiscal 1998 and a $30 million loss for the first quarter of this year. A month ago, Lawrence hired Arnell Group Brand Consulting in New York for a design initiative [Adweek East, Aug. 19].
Arnold Bolts How2HQ.com Review
BOSTON–Arnold Communications here has withdrawn from the How2HQ.com competition. Still in the review for the Dallas-based startup’s $15 million ad account are Ground Zero, Santa Monica, Calif.; GSD&M, Austin, Texas; DDB Dallas; and The Richards Group, Dallas, which has teamed with crosstown shop Pyro. Deutsch, New York, pulled out two weeks ago. Allan Steinmetz of Inward Strategic Consulting in Newton, Mass., is leading the search.
Media Moves: Phoenix, Imus, Barnicle
BOSTON–The Phoenix Media/Communications Group will begin publication of its fourth weekly newspaper, the Portland Phoenix, on Sept. 16 . . . Talk host Don Imus and New York Daily News columnist Mike Barnicle will join the program lineup at Greater Boston Radio Group. The “I-man” will air 5:30-10 a.m. weekdays starting next Monday on what is now Smooth Jazz 96.9 FM; Barnicle will come aboard in September when the station switches to an all-talk format.
Razorfish Buys i-Cube
BOSTON–In the latest of a string of acquisitions, Razorfish–33 percent owned by New York-based holding company Omnicom Group–last week cut a deal to buy i-Cube, a Cambridge, Mass.-based back-end systems provider, in a stock deal worth $677 million. The combined company will keep the Razorfish name and employ 1,000 staffers worldwide.
Ziff-Davis Breaks Comdex Campaign
BOSTON–Ziff-Davis’ ZD Events in Needham, Mass., has launched a seven-figure print push for its Comdex computer trade show. “Technology for the new e-conomy” is the tagline used in ads appearing in The Wall Street Journal. The effort was created in-house.
For the Record
Jim Murphy is the co-founder of The Jelly, a public relations agency in Winchester, Mass. He was incorrectly identified as Jim McCarthy [Adweek, Aug. 2].
Polaroid Advances Lawrence