Harwell Purchases Paradigm Communications
ATLANTA–Paradigm Communications has been purchased by the owner of Harwell Advertising & Public Relations. Chris Harwell, owner of the $18 million Lakeland, Fla., agency that bears his name, paired with Paradigm’s creative director, Doug Hardee, to acquire the $48 million shop. Harwell, who will be chairman and chief executive officer, said his plan is for Paradigm to be the center of a creative network of Florida agencies. He has created a holding company, Lord & Lasker, to build that network along Central Florida’s I-4 corridor, and is in discussions with four other in-state agencies to further that strategy. The Tampa, Fla., shop’s previous owners, Vince Fabrizzi and Dan Furlong, will retain ownership of agency spinoffs Teledigm, Ovation and Compass, which provide telemarketing, software and direct mail products, respectively. Terms of the deal were not disclosed.
Coveny Returns to Abramson a Decade Later
ATLANTA–Abramson Labus Van De Velde has hired Terry Coveny as executive creative director. Coveny is best known for his credits at Young & Rubicam in New York, where he wrote the “Should a Gentleman Offer a Tiparillo to a Lady” song and worked on Kodak and Cheetos campaigns, among others. Coveny, after an aborted six-month retirement, has rejoined the Washington, D.C., agency, where he was creative director from 1982 to 1989. Abramson has also hired Gary Dancy as vice president and chief information officer.
YP&B/Christian Takes Missouri Tourism Job
ATLANTA–YP&B/Christian has won a $1 million specialized diversity marketing contract for the Missouri Department of Tourism. The account calls for the Orlando, Fla., agency to develop public relations, marketing and advertising aimed at establishing the state as a destination for African American families.
Creative on Demand Gets 2 Sony Projects
ATLANTA–Creative on Demand has won a pair of assignments from Sony Electronics. Both are Spanish-language campaigns that will run in 23 Latin America countries. Both projects were awarded to the Miami agency without a review, said client marketing specialist Richie Rivera. He said rough-cut versions of Creative on Demand’s Hispanic television campaign for Sony’s camcorders led to print work for the 20th anniversary of the company’s Walkman.
Turner Awards Branding to S.F. Agency
SAN FRANCISCO–Publicis & Hal Riney has been handed a “network branding assignment” for Turner Broadcasting System’s TBS Superstation without a review. Billings were not disclosed. The work was previously handled in-house by the Atlanta-based station.
For the Record
The Smith Agency in Fort Lauderdale, Fla., created the new Samba Cafƒ campaign [Adweek, Aug. 23]