Hotline

GSD&M MAKES MAZDA’S FINAL QUARTET
LOS ANGELES-Mazda North American Operations will hear presentations from Ogilvy & Mather in Los Angeles; Deutsch in New York and Santa Monica, Calif; W.B. Doner & Co. in Southfield, Mich.; and GSD&M in Austin, Texas, Mazda officials reported last week. Each of the finalists will be asked to make a presentation to Mazda senior executives and representatives from its national dealer advisory council during the week of Oct. 13. The winner will be selected at the end of October.
SIX FLAGS BUSINESS GOES TO GREY ADVERTISING
DALLAS-Six Flags Theme Parks in Parsippany, N.J., has awarded its $40-45 million consolidated account to Grey Advertising, New York. Among the contenders were New York agencies Lowe & Partners and McCann-Erickson, which primarily handled media throughout its network, including the Dallas and Houston offices. New York boutique Grybauskas Beatrice was also pitching, ostensibly for creative assignments if consolidation plans fell through.
HUMANA SELECTS HOUSTON’S LOPEZ NEGRETE
DALLAS-After considering five finalists since June, managed care firm Humana has selected Lopez Negrete Communications in Houston for its $1-2 million Hispanic marketing assignments. Lopez Negrete bested Miami agencies Accentmarketing, del Rivero Messianu and IAC Advertising, as well as one undisclosed shop, for the business. Humana is based in Louisville, Ky.
QUAKER STATE MOVES CREATIVE ACCOUNT IN-HOUSE
CHICAGO-Foote, Cone & Belding, Chicago, and Quaker State Corp. have parted company after a one-year relationship. The Irving, Texas-based company intends to handle creative chores in-house, the agency said. CPM, Chicago, has been assigned broadcast media buying. In August 1996, FCB succeeded Temerlin McClain without a review on what had been a $30 million account. The client decided to move advertising in the direction of being “smaller and local,” the agency said of the split. Quaker State executives could not be reached for comment.
CHURCHILL ACQUIRES JIM GILLOCK & ASSOCIATES
DALLAS-Churchill Advertising Group of Houston has acquired Jim Gillock & Associates, a Houston business-to-business agency specializing in the energy industry. The combined entities-which will operate under the Churchill name-have annual billings of approximately $3 million. Bob Wallace, president and chief operating office of Churchill, said Jim Gillock joins the company as a principal and executive vice president of account management. “Bob and I have worked very closely for more than seven years,” Gillock said. “Our combined energy industry experience gives us a real competitive edge and our clients a marketing advantage.”