6 Agencies Chase Avis
BOSTON–A half-dozen New York contenders surfaced last week in the review for the creative portion of the $30 million Avis Rent A Car account. Pitching are Ammirati Puris Lintas, Deutsch, Kirshenbaum Bond & Partners, Lowe & Partners/SMS, McCann-Erickson and Publicis. Pile and Co. in Boston is overseeing the search. Avis split with 14-year incumbent Bates USA, New York, a few weeks ago. Media chores, handled by Grey Advertising, New York, are not in play.
Arnold Tops EMC Competition
BOSTON–Arnold Communications here has been awarded the $10-15 million ad account of EMC Corp., a data storage firm in Hopkinton, Mass., following a review in which Bozell Worldwide and Doremus, both New York, were finalists. Think New Ideas, Los Angeles, also reached the last round but withdrew two weeks ago. EMC in April dismissed seven-year incumbent Mullen, Wenham, Mass.
Furniture.com Steps Up Search
BOSTON–With $35 million earmarked mainly for branding initiatives and promotions, online retailer Furniture.com will soon be adding “resources” to its marketing roster and has started looking at “a small group of agencies with a variety of backgrounds and specialties,” according to a client representative. Donovan Group, Northborough, Mass., and Neil Faber Media, New York, recently broke the Worcester, Mass., client’s first national campaign, tagged, “The best way to shop for furniture.”
DiBona Curtails Role at Hub Shop
BOSTON–Joyce DiBona has stepped down as a partner and executive vice president at DiBona, Bornstein & Random, the $25 million Boston shop she co-founded 10 years ago. DiBona will serve as a consultant to the firm, which will continue to be helmed by president Stan Bornstein and creative director David Random, who are now equal owners.
Weber Teams With General Interactive
BOSTON–Weber Public Relations Worldwide and General Interactive, both Cambridge, Mass., have formed a strategic partnership under which Weber becomes an authorized reseller of EchoMail software, which reads, tracks and responds to e-mail. General Interactive, which developed the product, will assist Weber with e-mail campaign development, training and installation for the agency’s clients worldwide.
BOSTON–Connelly Partners in Boston, launched by former Ingalls president Steve Connelly, has won its first client, Babson College, Wellesley, Mass. . . . Watson Communications Group, Portsmouth, N.H., has been selected for the $125,000 account of the N.H. Office of Business & Industrial Development over incumbent Barradas Yeaton & Wold, also Portsmouth. Graphito, Portsmouth, overcame Barradas and Watson to win the $100,000 assignment for the state’s Office of International Commerce.
6 Agencies Chase Avis