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Richards Gains AIM Management
DALLAS–AIM Management Group in Houston said it has awarded its $10 million advertising account to The Richards Group here without an agency review. AIM Management is ranked as the tenth-largest mutual funds group in the country, with $112 billion in assets and 6.3 million shareholders. The company chose to move the advertising account based on “a lot of built-in synergy” with The Richards Group, which already provides creative work for its sister company, Invesco Funds Group, according to AIM Management representative Ivy McLemore. To preserve the identities of both brands, Richards will devote separate account and creative teams to each company. AIM Management’s advertising account was previously handled by Deutsch in New York.
Point Group to Create TV for Spenco
DALLAS–Spenco Medical Corp., a provider of foot care and wound-dressing products in Waco, Texas, has selected The Point Group here to launch its new 2nd Skin Advanced First Aid for Adults line with a $2 million national television campaign. In the initial broadcast commercial, titled “Biker Boy,” a youngster in the waiting room of a doctor’s office thinks to himself, “What a wimp!” as a tough Harley-Davidson biker whines over his “boo-boo.” The TV spot will begin airing later this month, with a newspaper insert to follow.
Graphic Concepts Wins National Care
DALLAS–Fort Worth, Texas-based Graphic Concepts Group Advertising & Public Relations has been named the agency of record for National Care Network, an $11 million medical cost containment company headquartered in Grapevine, Texas. Account billings were not disclosed by the client or agency. Graphic Concepts will initially create a new corporate logo, develop positioning strategy and design a Web site. Direct marketing and television components are scheduled to follow.
Adweek Names Southwest Bureau Chief
DALLAS–Adweek Magazines has named J. Dee Hill its new Adweek Southwest bureau chief. Hill’s past work has included stints reporting on government and business at The Paris News in Paris, Texas, and the Dallas Business Journal,where she covered stocks, banking and high-tech companies. More recently, she spent four years in Prague writing on the emerging market for The Economist’s Eastern European business newsletter and Media & Marketing Europe. Hill can be reached at (214) 871-9550.
AirTran Ads Will Promote New Fleet
CHICAGO–AirTran Airlines will bow ads this fall from Cramer-Krasselt here touting its new planes. The Orlando, Fla.-based carrier’s first Boeing 717s are due as early as October. Teaser TV spots, print, radio and billboards are expected during late September in Atlanta and Orlando, and eventually in other U.S. markets. The media budget is expected to be about $2 million.