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Toyota, Saatchi Seek Consultant for Talks
LOS ANGELES–Toyota Motor Sales U.S.A. and Saatchi & Saatchi Los Angeles are interviewing consultants about handling their contract renewal negotiations. Saatchi’s Southern California office is the lead shop on Toyota. Its Team One Advertising unit handles Toyota’s luxury nameplate Lexus. “It’s a matter of course,” said Steve Sturm, Toyota’s vice president of marketing, who emphasized it is not a review of the estimated combined $800 million account. “We are looking at how to structure our long-term contract with Saatchi,” Sturm said.