Hilton Narrows List of Agencies
LOS ANGELES–Hilton Hotels has trimmed the list of agencies competing for its estimated $50 million global account. Among the shops that sources said will make presentations are: U.S. incumbent Dailey & Associates in Los Angeles, teaming with Lowe Howard-Spink in London and Western International Media in Los Angeles; Young & Rubicam in San Francisco and London; and J. Walter Thompson in San Francisco. Saatchi & Saatchi Pacific in Torrance, Calif., defending the business on behalf of international incumbent Saatchi & Saatchi in London, and Ketchum Advertising in San Francisco were eliminated. It is unclear whether global media incumbent Zenith Media Worldwide in New York remains a participant. Consultant Mike Agate of Select Resources International in Los Angeles declined comment.
Fleetwood Selects 3 Finalists
LOS ANGELES–Fleetwood Enterprises, a Riverside, Calif.-based maker of mobile and manufactured homes, has invited three agencies to compete for its ad account. They are: McCann-Erickson and DDB Needham, both in Los Angeles, and The Persuasion Group in Venice, Calif., according to sources. Executives at those agencies declined comment. The client, expected to spend $15 million on advertising, did not return phone calls by press time.
Dolan Returns; Stewart Joins Nike
LOS ANGELES–Kirk Stewart has joined Nike as vice president of global communications, a new post, according to Nike representative Lee Weinstein. Stewart previously was chairman and chief executive officer at Manning, Selvage & Lee in New York. Nike vice president of marketing communications Liz Dolan, who has been on sabbatical since June, is slated to return to the Beaverton, Ore.-based company as global vice president for brand communications next month.
FJCandN, Williams & Rockwood Merge
LOS ANGELES–FJCandN and Williams & Rockwood are joining forces. The two Salt Lake City creative shops will merge on Oct. 1. The new agency will be called FJCandN/Williams & Rockwood.
Celestial Win for CME; Dailey Out
CHICAGO–Celestial Seasonings, marketer of herbal and specialty teas, assigned its ad account to Campbell Mithun Esty in Minneapolis without a review. The business had been at Dailey & Associates in Los Angeles.
Onward and Upward
Nick Mendoza, formerly of Mendoza Rend—n & Amigos in Newport Beach, Calif., has been named general manager and creative director of Ad Amƒricas, the Hispanic subsidiary of DavisElen Advertising in Los Angeles . . . Kirshenbaum Bond & Partners West in San Francisco has hired Cheryl Friedman, former vice president/management supervisor at McCann-Erickson in San Francisco, as account director.