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Bausch & Lomb Taps Finalists in Global Review
NEW YORK–Bausch & Lomb has moved forward with its plans to consolidate global creative responsibility for its $55-70 million Vision Care account by selecting five finalists: Bozell Worldwide, J. Walter Thompson Worldwide, Ogilvy & Mather Worldwide, and Grey Advertising, all in New York, as well as Paling, Walters, Targis in London, which is pitching with sister Omnicom agency Consumer Healthworks, New York. Finalists will be asked to present a solution to a hypothetical global marketing problem on Oct.

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