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Bausch & Lomb Taps Finalists in Global Review
NEW YORK–Bausch & Lomb has moved forward with its plans to consolidate global creative responsibility for its $55-70 million Vision Care account by selecting five finalists: Bozell Worldwide, J. Walter Thompson Worldwide, Ogilvy & Mather Worldwide, and Grey Advertising, all in New York, as well as Paling, Walters, Targis in London, which is pitching with sister Omnicom agency Consumer Healthworks, New York. Finalists will be asked to present a solution to a hypothetical global marketing problem on Oct. 27 and 28.
Cobra Golf Contenders Emerge
NEW YORK–Cobra Golf in Carlsbad, Calif., has contacted Black Rocket, San Francisco, Grybauskas Beatrice, here, Hammerquist & Saffel, Seattle, and California shops Rubin Postaer and Associates, Santa Monica, Saatchi & Saatchi Pacific, Torrance, and Team One Advertising, El Segundo, to pitch its $18 million creative account, sources said.
Agfa Looks at 6 Shops in Semifinal Round
BOSTON–Six semifinalists have been named in the review for Agfa-Gevaert Group’s $10-12 million international business-to-business ad account: DDB Needham in New York, which is pitching in tandem with its London office; Grey Advertising in London; J. Walter Thompson and Merkley Newman Harty, both in New York; Mullen in Wenham, Mass.; and FGI in Chapel Hill, N.C. Ten-year incumbent Anderson & Lembke in New York chose not to participate.
Leap Loses Account, 3 Staffers in L.A.
CHICAGO–The Leap Partnership has laid off three of the 11 employees in its Los Angeles office, opened in February with former employees of TBWA Chiat/Day. Leap’s lone account, the Los Angeles Department of Water and Power, has withdrawn its business after just more than two months. Leap Group president Thomas Sharbaugh in Chicago will take increased control of the Los Angeles operation.
FCB Replaces Bozell in KPMG Review
NEW YORK–Bozell Worldwide here has withdrawn from the $12-15 million review for the U.S. account of KPMG Peat Marwick, citing a potential conflict with client Unisys. KPMG representative George Ledwith here said Bozell would be replaced by Foote, Cone & Belding, New York. Incumbent TBWA Chiat/Day here is not defending. Saatchi & Saatchi Advertising and Lowe & Partners/SMS, both in New York, are the other contenders.
TruServ Contacts Nonroster Agencies
CHICAGO–TruServ Corp. said it has contacted nonroster shops about what it called a store-design project. However, sources said the inquiries have been for broad capabilities. The company, which was created by the merger of True Value and ServiStar, said the assignment does not involve general advertising. Leo Burnett and Italia/Gal, both in Chicago, handle the $40 million True Value account. Marc Advertising, Pittsburgh, has the $5 million ServiStar account.