Doner Direct Goes to Detroit
ATLANTA–Doner Direct will relocate from Baltimore to Doner’s worldwide Detroit headquarters by the end of the year. Alan Kalter, Doner’s chief executive officer, said the restructuring was intended to build on recent new business wins and make Doner Direct “a stronger part of the agency and a better resource for all of our clients.”
K.C. Shop, Others Pitch Golf Clubs
DALLAS–Plano, Texas-based Adams Golf has put its estimated $10 million account in review. Among those competing for the business are Barkley Evergreen & Partners, Kansas City, Mo.; DDB Dallas; The Richards Group, Dallas; Temerlin McClain, Irving, Texas; and incumbent RD/Fox, San Francisco.
Chugs Stresses Athletics in Florida
CHICAGO–Dean Foods touts its Milk Chugs as essential to an athletic lifestyle in a 30-second TV spot breaking next week in Florida. In the animated work from Euro RSCG Tatham, the brand’s purple “cool dude” is shown playing tennis, baseball, golf and bowling. The character’s appearance on a soccer field ties in with the brand’s sponsorship of the United States Youth Soccer Association.
Hallmark Hires N.Y. Shop
CHICAGO–Hallmark Cards last week tapped Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York to develop a “major new initiative” to be launched sometime this fall. Officials with the Kansas City, Mo.-based company said that its relationship with Leo Burnett remains unchanged and that the Chicago shop is still considered its lead agency. Neither agency nor client officials would reveal what the new business initiative might be. However, sources last week speculated that Hallmark Cards might be getting into the fresh flower business.
Draft Expands in Hong Kong
CHICAGO–DraftWorldwide here has acquired Strategic Solutions, a Hong Kong-based advertising, direct marketing and sales promotion agency. Strategic Solutions will be merged into DraftWorldwide’s existing Hong Kong operation.
Y&R Loses Some Kraft
CHICAGO–Young & Rubicam Chicago lost $12-14 million in Kraft Foods business last week. The packaged-goods giant moved advertising for its Minute Rice and Shake ‘n’ Bake brands to Foote, Cone & Belding, Chicago. However, FCB lost the grated parmesan cheese account. Responsibility for that $5 million assignment went to J. Walter Thompson, Chicago. “This was part of a logical realignment of these businesses,” a Kraft representative said. FCB now handles most of the company’s dinner brands, while JWT is responsible for all Kraft-branded cheeses. Y&R maintains Kraft business in New York.