Texas Nears Review for Anti-Tobacco Effort
DALLAS–The Texas Department of Health could issue a request for proposals for its $10 million anti-tobacco advertising campaign as early as September. According to Dr. Phil Huang, chief of the department’s Bureau of Disease and Injury Prevention, the various components of the client’s request for proposal are being discussed but “no decisions have been made.” An internal committee to oversee the agency review has yet to be formed. The $10 million budget is part of the $15.3 billion settlement won by former Texas Attorney General Dan Morales against the tobacco industry. Of that amount, $264 million is slated to go to the state’s general fund to be divided among programs to help smokers quit, enforcement of juvenile smoking laws and anti-tobacco educational programs.
Fogarty Klein PR Gains Brown Sugar Intro
DALLAS–Fogarty Klein Public Relations in Houston has been named agency of record for Billington’s brown sugars in the U.S. Imperial Sugar of Texas begins distribution of the Billington’s brand in October, and Fogarty Klein will promote the product introduction. “We have a very unique product to offer, one that is highly successful in Europe,” said Imperial vice president of sales and marketing Doug Ehrenkranz. “We selected Fogarty Klein Public Relations because of their extensive experience with packaged goods and impressive track record with national media relations.” Imperial is the largest processor and marketer of refined sugars in the country, marketing under the Imperial and Holly labels in the Southwest, the Dixie Crystals brand in the Southeast, Spreckels in California and Pioneer in Michigan.
Fort Worth Contracts Outdoor Ad Specialist
DALLAS–The city of Fort Worth, Texas, has assigned its bus bench advertising contract to Obie Media, an outdoor ad specialist headquartered in Eugene, Ore. The company will oversee 362 benches in the metropolitan area on behalf of the Fort Worth Transportation Authority. Obie Media expects to begin operating and maintaining advertising on the benches this September as part of a five-year pact. The value of the contract was not disclosed.
Little Rock Shop Retains Medicaid Program
DALLAS–The Communications Group in Little Rock, Ark., remains the agency of record for a $1.4 million Medicaid outreach and educational program funded by the Arkansas Department of Human Services. The incumbent retained the business following a competitive review with undisclosed shops. The Communications Group will provide marketing services for two programs: “Operation KidCare,” which promotes early childhood immunizations and medical checkups, and the “Campaign for Healthier Babies,” which encourages women to call a toll-free number for coupons and educational information. The agency has worked on the state campaign since 1990.