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GGC&Y Wins eHealthInsurance.com
SAN FRANCISCO–eHealthInsurance.com has selected Gardner, Geary, Coll & Young, San Francisco, to handle its estimated $15-20 million account following a review, said sources. The other finalist was Katsin/Loeb here.
DDB Thins Its Western Ranks
LOS ANGELES–DDB here has made mid-year staff reductions aimed at bringing expenses in line with targeted revenues, said agency president Dave Park. Ten mid- to low-level employees, including some account supervisors and several administrative staffers, were let go. Park attributed the cuts to “profit anemia” brought on by reduced spending from an unnamed client.
Pentagram Wins SDMI Assignment
SAN FRANCISCO–The Secure Digital Music Initiative, a recording and electronics-industry trade group seeking to stem unauthorized copying and distribution of digitally recorded music, has hired Pentagram Design here to handle a portion of its marketing duties, sources said.




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