2 Finalists for Circuit City
NEW YORK–Two agencies remain for creative duties on Circuit City’s estimated $50 million account: TBWA/Chiat/Day, New York, and DDB, Chicago, sources said. Previous contenders: Deutsch, New York, and Foote, Cone & Belding, Chicago. A selection is expected in August. The review began following the departure of DeVito/Verdi, New York [Adweek, June 28].
McMahon Heads to CNBC
NEW YORK–Doug McMahon, executive vp and general manager at J. Walter Thompson, joins CNBC today as senior vp, marketing, a new post. McMahon, 33, was responsible for JWT’s operational duties and new-business efforts prior to the arrival of Jeff Chesebro [Adweek, June 14]. JWT president Bob Jeffrey hopes to make a decision on a replacement within a month.
Polaroid Taps Arnell as Brand Consultant
NEW YORK–Arnell Group Brand Consulting has picked up a brand consultancy project for Polaroid, said Sandy Lawrence, vp of global marketing at Polaroid. Arnell was selected from a group of “design firms and individual consultants” for the task. Bartle Bogle Hegarty and Goodby, Silverstein & Partners continue to develop ads.
Mullin and Crispin Share APG Gold Award
SAN DIEGO–’s “Dream” campaign by Mullen in Wenham, Mass., and the Florida anti-tobacco campaign “Truth” by Crispin Porter & Bogusky in Miami tied for the gold medal in the fourth-annual Account Planning Group-U.S. competition. Lee Jeans’ “Buddy Lee” effort by Fallon McElligott in Minneapolis won a bronze, and the National Highway Safety Administration’s “Unsuspecting Victims” campaign by Leo Burnett, Chicago, won an honorable mention. The awards were sponsored by Adweek.
Cordiant Buys Bates Clarion
NEW YORK–Cordiant Communications Group has acquired a majority position in Bates Clarion through its Indian subsidiary, Bates Investment India. The agency, which has been a CCG affiliate agency for the past two years, operates from offices in Mumbai, Delhi and Calcutta, and claims annual revenues of $2.3 million.
Team One Seeks Pearlstein Replacement
LOS ANGELES–Following the resignation of Team One Advertising’s co-chairman and CEO Leonard Pearlstein last week, the agency is looking within parent Saatchi & Saatchi to fill his shoes. Team One co-chairman and creative director Tom Cordner said a replacement will be announced shortly. Pearlstein said he would reopen The Pearlstein Group, Los Angeles, with an undisclosed client.
Account Activity
Toshiba America is considering three California shops for its $30 million computer systems division account, sources said: JSM+Communications, Santa Monica; D’Arcy Masius Benton & Bowles, Los Angeles; and DGWB Advertising, Irvine.