North Castle Names 5 Partners
BOSTON–North Castle Partners in Stamford, Conn., has named five new partners and shareholders. They are: creative directors Stephen Mark and Steven Garbett; account directors Beth Davis and Joanne McKinney; and broadcast production director Jack Blandford. All five were at the agency in late 1996 when former chief executive officer Lynn Rotando left for Arnold Communications in Boston, taking the Ocean Spray Cranberries account with him and dropping North Castle’s annual billings from $110 million to $50 million. Agency president Cliff McFeely credits the quintet with helping the agency battle back to $80 million in billings by winning assignments from Goodmark Foods and Nabisco. He sees the partnerships as both a reward and an incentive to move the agency back onto the national scene.
Shops Take Chance on Vt. Lottery
BOSTON–Five contenders have emerged in a review being conducted for the Vermont Lottery Commission and Tri-State Megabucks accounts, worth between $700,000 and $1 million. They are: Paul Kaza Associates in South Burlington, Vt.; Burch & Co. and the Genesis Group, both in Burlington, Vt.; Communicators Group in Brattleboro, Vt.; and O’Neil Griffin Bodi in Manchester, N.H., which has teamed with Rogue Communications in Woodstock, Vt. Incumbent the Imagination Co. in Bethel, Vt., chose not to participate.
Reebok Names Lee Brand Chief
BOSTON–Reebok International has tapped Christopher Lee as brand creative director, a new post. The former buying and creative director at U.K. retailer Wade Smith Ltd. becomes the “right-hand man” to Angel Martinez, Reebok’s executive vice president and chief marketing officer. The Stoughton, Mass.-based company also has named Muktesh “Micky” Pant vice president of brand marketing. No changes in agency assignments are anticipated. Roster shops include Berlin Cameron & Partners in New York and London-based Lowe Howard-Spink and Bartle Bogle Hegarty. Brushes Off Mullen
CHICAGO–Online art retailer is expected to assign its $15-20 million account to Leo Burnett, Chicago, sources said. The Lake Forest, Ill., company’s vice president of marketing, Michael Kahn, declined to confirm the decision. Contenders for the business included Mullen, Wenham, Mass.; Messner Vetere Berger McNamee Schmetterer/Euro RSCG, New York; and Ogilvy & Mather, Chicago.
Mintz Golf Classic to Aid Shamyer Family
BOSTON–Mintz & Hoke, Avon, Conn., will host a benefit golf tournament Aug. 9 at the Wampanoag Country Club in West Hartford, Conn., for the family of Bob Shamyer. The agency’s media director died of a heart attack last year at the age of 47. Golfers and sponsors are being sought. Contact Dianne Howles at (860) 697-9744 for information.