Grey Wins $90 Mil. Reebok Media Business
NEW YORK-Grey Advertising here has been awarded the estimated $90 million global media planning and buying account of Reebok International in Stoughton, Mass. Grey beat finalist D’Arcy Masius Benton & Bowles in New York for the business, which was previously handled by Leo Burnett in Chicago.
CVS Awards to Bates USA Creative Account
NEW YORK-Bates USA here has won the creative portion of CVS’ estimated $20-30 million advertising account, sources said. The agency referred calls to the client. Representatives at the Woonsocket, R.I.-based company could not be reached. Bates beat out Publicis/Bloom in New York and incumbent Ingalls Advertising in Boston for the account. TBS Media Management here was awarded the media portion of the CVS account in May, which Ingalls did not defend.
Office Depot Ponders Advertising Future
ATLANTA-Officials with Office Depot in Delray Beach, Fla., said last week they were having “informal” discussions with “a handful” of agencies about their estimated $35 million broadcast account. The client is currently working with Miami-based Gold Coast Advertising, the agency that handled the business until March of last year when the account was moved to J. Walter Thompson in Chicago. JWT and Office Depot parted ways earlier this month when the merger between Office Depot and Staples fell through.
Starbucks Looks for Local Ad Resources
LOS ANGELES-Starbucks Coffee Co. has retained Select Resources International of Los Angeles to help the Seattle-based client conduct a series of reviews throughout the U.S. and Canada. Starbucks is looking for “small, specialized marketing companies” to handle local marketing, excluding the creation and placement of ads, according to SRI’s Mike Agate. The review does not affect Starbucks’ relationship with Goodby, Silverstein & Partners in San Francisco, which handles national advertising and media duties, Agate said. SRI has begun to contact shops in the Midwest and the East.
Goodby and W&K Turn Down Mazda
NEW YORK-Goodby, Silverstein & Partners in San Francisco and Wieden & Kennedy in Portland, Ore., both declined to pitch Mazda Motor of America’s estimated $250 million account, sources said. The Irvine, Calif.-based car maker contacted about 10 agencies across the country last week, sources said. Other shops contacted include: Kirshenbaum Bond & Partners, Think New Ideas and Deutsch, which all have offices on the East and West coasts. J. Walter Thompson and Young & Rubicam, both roster shops for Ford Motor Co., which controls Mazda, were not invited to participate. Ford shop Ogilvy & Mather is expected to participate. Mazda intends to cut the list to four finalists shortly, said sources. Executives at the client and the agencies declined comment.
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