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“Gart Sports Adds B’ham Shop to Lineup
CHICAGO-Gart Sports has awarded O2 Ideas in Birmingham, Ala., a broadcast branding project after a review that included finalists Leo Burnett in Chicago and Fogarty, Klein & Partners in Houston, company officials said. Earlier this year, the Denver-based sporting goods retailer awarded media buying duties on its $8-10 million account to Carat ICG in Los Angeles. O2’s first work for the retailer is expected to break later this year
“New Name, New Business for Eisner
ATLANTA-Officials with Eisner & Associates in Baltimore last week announced the agency was changing its name to Eisner Communications.
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