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Daewoo: One Regional Review to Go
NEW YORK-Charron, Schwartz & Partners in New York has emerged as the fourth finalist in the review for Daewoo Motor America’s estimated $10 million Northeastern creative and media planning and buying account. The other three contenders are: Kirshenbaum Bond & Partners, Korey Kay & Partners and Mezzina/Brown, all located here. A final decision is expected this month. Last week, The Leap Partnership, Chicago, won the estimated $12 million central region assignment, and Tausche Martin Lonsdorf, Atlanta, was named the winner of the Korean automaker’s $10 million-plus Southeast ad account.
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