3 Contenders Make Final Run at Checkers
ATLANTA-Three agencies remain in the running for the creative portion of Clearwater, Fla.-based Checkers Drive-In Restaurants’ advertising account. According to company officials, the three finalists are: Crispin, Porter & Bogusky, Miami; Fricks/Firestone, Atlanta; and WestWayne, Tampa, Fla. The latter also has an office in Atlanta. The trio will receive a creative-only assignment and make final pitches during the last week of the month. A decision is expected by Aug. 1. Spec creative will not be requested, though Checkers will offer an undisclosed stipend for each agency’s efforts. Shops that withdrew or were eliminated from the review include: Austin Kelley Advertising, Atlanta; Price/McNabb, Charlotte, N.C.; Long Haymes Carr, Winston-Salem, N.C.; The William Cook Agency, Jacksonville, Fla.; Tinsley Advertising, Miami; and Levenson & Hill, Dallas. The client will spend more than $8 million on advertising and marketing in the coming year.

CKS Partners Opens Atlanta Outpost
ATLANTA-Officials at CKS Partners reported last week the integrated marketing communications company would be opening a full-service office here. The first client for the office will be the business markets division of MCI, a longtime client of CKS Partners. Michael Mathews, who spearheaded the opening of CKS Partners’ office in Washington, D.C., will serve as general manager of the Atlanta unit. The move represents the second foray into the Southeast the Cupertino, Calif.-based agency has made this year. Earlier, CKS Partners acquired McKinney & Silver in Raleigh, N.C.

Doner Direct Gets RFK Coin Assignment
WASHINGTON, D.C.-The United States Mint has named Doner Direct, Baltimore, as its agency for the Robert F. Kennedy Commemorative Coin program. The budget was undisclosed. Doner already handles the Franklin Delano Roosevelt coin. Sources pegged the advertising budget for all U.S. Mint coins at approximately $2 million.

Sides, Graham Share Louisiana Lottery Account
BATON ROUGE, LA.-Two Lafayette, La., agencies will share the Louisiana Lottery’s $5.5 million advertising account. For the first time in the lottery’s eight-year history, the account is being split between creative and media placement. Sides & Associates won the $765,000 creative portion of the business as the only finalist among three bidders. The Graham Group defeated Sides in the final cut for the $4.8 million media placement account. The lottery contract runs for a period of four years.

For the Record
Delmarva Power & Light Co. is based in Wilmington, Del. Joe Ford is the senior vice president of marketing for Delmarva, which is becoming Conectiv.