Hotline

Reebok Announces Survivor Endorsement Deal

BOSTON—Reebok International has finalized an endorsement contract with the winner of the CBS show Survivor. While the Canton, Mass., company claims it doesn’t know who the winner is, it has committed to a one-year endorsement deal, which could include an appearance in a future Reebok television ad. The contract commences with the show’s final episode Wednesday. Financial terms of the deal were not disclosed. During the last episode, Reebok will air the final two ads in its Survivor parody series with fictitious characters Nate and Brian, as well as ex-castaway B.B. Anderson.

Ogilvy Skips Review to Nab Goldman Duties

NEW YORK—Goldman Sachs last week awarded its estimated $25 million brand and global advertising account to Ogilvy & Mather in New York, even though the agency skipped the four-month review. The only finalists identified in the review were D’Arcy Masius Benton & Bowles of New York and Mullen in Wenham, Mass. [Adweek, July 10]. A decision on the account had been delayed since early July after executives at Ogilvy parent company WPP Group began “negotiating at the highest levels” of the New York investment bank, one source said [Adweek, July 31]. Goldman Sachs executives could not be reached for comment on whether Ogilvy’s American Express client posed a possible conflict. An AmEx official declined to discuss the issue. Goldman began the review, handled by Pile and Co., Boston, in April with at least 12 shops vying for the business.

Hill, Holliday Shows StorageNetworks Ads

BOSTON—Hill, Holliday, Connors, Cosmopulos here has broken its first branding work for StorageNetworks. The budget is estimated at $5-10 million. Suggesting what happens to companies that ignore data storage, three print ads depict fictitious companies such as Miller, Messner & Missing Opportunities, Burke Blackstone Bled Dry by Data Storage, and Jordan, Becker & Crippled by Data Overload. Ads for the Waltham, Mass., client target companies ranging from dot-coms to enterprise-related businesses and are running through the end of the year in business and technology publications.

Onward and Upward

BOSTON—Allen & Gerritsen has promoted Mike Davis and Tracy Schroder each to associate creative director at the Watertown, Mass., agency. Davis has worked at the agency for five years, most recently as senior copywriter on the State Street, OneCore, Engage and Tech Know How accounts. Schroder, who was worked at A&G for four years, has served as senior designer on the Waters and Thomson Financial accounts. … Irma S. Mann, Strategic Marketing, Boston, hired Pat Hardy as vice president, group creative director. Her career has included freelance and staff art direction for several Boston agencies.

Winter, Wyman Chooses Smash for Web Work

BOSTON—Winter, Wyman & Co. has retained Smash Advertising here to redesign its Web site. Work for the Boston-based career counselors includes improving the appearance and navigation of the site.