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Bromley Expands With Western UnionDALLAS—Bromley Communications has landed Western Union's U.S. outbound business for Africa, South Asia and the Middle East, previously held by Planet Leap. The San Antonio-based Hispanic agency has handled the U.S. outbound business for Mexico and Latin America for the last eight years. "We reassigned the account to Bromley Communications with a view to consolidation," said Barry McCool, vice president marketing at Paramus, N.J.-based Western Union. "They were looking to expand multiculturally and it was a perfect fit for us." While Africa forms 12 percent of the total outbound business, South Asia and the Middle East only account for 3 percent and 2 percent, respectively. "The challenge for Bromley and ourselves is to grow this business," said McCool. Western Union plans a marketing spend of $3 million, although Bromley will be paid on a retainer basis and for project work. Its first job will be a promotion for the Hindu festival of Diwali. Planet Leap is located in New York.GSD&M Adds Integrated Marketing DirectorDALLAS—Mark Dollen has been recruited to fill the newly created position of vice president and director of integrated marketing services at GSD&M. "We didn't have anyone coordinating pitches for new business like the Air Force, where we have to bring in services we don't offer," said spokesperson Eric Webber. "He'll be in charge of corralling our partners." Dollen will also be working within Omnicom to pull together resources across the Diversified Agency Services network. Dollen was vice president and worldwide director of integrated services at Tivoli, a software unit of IBM, before joining the Austin, Texas-based agency.San Antonio Agency Welcomes New PartnerDALLAS—Bilingual communications specialist Groves, Cheney Agency is now known as Groves Rojas Emerson with the addition of new partner Arthur Rojas Emerson. Emerson was most recently vice president and general manager of Telemundo's KVDA-TV in San Antonio. The six-person San Antonio agency was founded in 1984 by Janie Groves. Clients include Grande Communications and the Bexar Metropolitan Water District. Adera Becomes Verve in Management Buyout DALLAS—Swedish advertising agency Adera AB has allowed the officers of a Dallas shop it purchased last year to buy back the business and rename it VerveCommunications Group. Formerly known as the Blake Agency prior to the buyout, the shop will retain its existing clients under the agreement with Adera. Ketchum Sets Up Shop in Texas CapitalDALLAS—Public relations firm Ketchum has opened a new office in Austin, Texas. Ketchum Austin will be headed by Jose Villaseñor, with Teresa Henderson overseeing all Texas operations. Both Villaseñor and Henderson were selected from Ketchum's Dallas branch. The new outpost opens with a client list includingLegerity (formerly the communication products division of Advanced Micro Devices), Enfinet Media Corp. andMurphree Venture Partners.

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