Hotline

Bromley Wins ESPN’s Hispanic Sports Site

DALLAS—Bromley Communications has won the creative account of ESPNdeportes.com, a Spanish-language sports Internet site which will launch in October. The San Antonio agency defeated Vidal, New York, and Miami agencies Creatability and Zubi Advertising to win the account. Bromley will create television spots which will air in the U.S. and Latin America, as well as banner ads for Internet placement. Billings not disclosed.

First National Broadcast Push for ShopWise

DALLAS—TLP has launched a national campaign for ShopWise, a booklet of savings coupons mailed to 60 million households each week by direct marketer ADVO. The three television spots, backed by radio ads to be released at a later date, are Windsor, Conn.-based ADVO’s first national effort to directly promote the benefits of the package to consumers. Dallas-based TLP chose documentary filmmaker Henry Corra to follow three real families using the ShopWise package to plan their weekly shopping. Each spot ends with the tagline, “How much did you save this week?” The campaign is intended to increase brand awareness following the product’s name change last year from Mailbox Values to ShopWise.

Publicis Bows Out of SBC Wireless Competition

DALLAS—Publicis in New York has withdrawn fromthe contest for the estimated $185-250 million SBCCommunications-BellSouth consolidated wireless account, citing a client conflict. Publicis’ Seattle office handles the account of Bellevue, Wash.-based VoiceStream Wireless Corp. Publicis’ withdrawal now leaves incumbents GSD&M, Austin, Texas, and WestWayne, Atlanta, to battle it out with New York agencies Bates Worldwide, BBDO Worldwide and Grey Worldwide. A decision by the Atlanta-based telecom is expected in October.

Temerlin McClain Introduces Internet Site

DALLAS—Temerlin McClain, the largest advertising agency in the Southwest, last week launched its new Web site at www.temerlinmcclain.com. The site features the agency’s new “OneLine” market positioning, which emphasizes breaking down traditional barriers between above- and below-the-line activities. In addition to a company history and creative file of past work, the venue also offers a virtual tour of the agency’s new headquarters in Irving, Texas.

American Electrical Association Goes to M/C/C

DALLAS—The American Electrical Association Texas has assigned its pro bono account to high-tech specialist agency M/C/C. The Dallas shop won the account after a review involving eight agencies. Previously, the account had been held by Springbok Technologies in Dallas. “It’s in our backyard with our focus on high-tech and the association being involved with high-tech industry,” said M/C/C president Mike Crawford. “They have seen the success and growth of our clients. When we met them, not only could we talk the talk but also walk the walk.” The account includes trade print advertising, public relations, research, account planning and selected cyberspace activities.