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Finkler Returns North to Saatchi

CHICAGO—Former Leo Burnett executive creative director Jeff Finkler will return to his native Canada as executive vice president and creative director for Saatchi & Saatchi Canada in Toronto in March, the agency confirmed. Finkler, who formerly headed creative for Burnett Canada, left the agency in November, a year after being put etc. then [Adweek, Nov. 8].

Kraft Shifts Brands Among Shops

CHICAGO—Kraft Foods has shifted agency responsibilities on several brands. Grey Poupon has been moved to J. Walter Thompson here from FCB Chicago, a Kraft representative said. Kraft picked up the mustard brand following the acquisition by parent Philip Morris of Nabisco in December. Spending last year was $5 million, according to Competitive Media Reporting. Kraft also shifted its $11 million A-1 Steak Sauce brand, also a Nabisco pickup, to FCB Chicago from the agency’s New York office. In addition, the Cream of Wheat brand was moved from FCB, New York, to Ogilvy & Mather, New York. Spending last year was about $5 million, according to CMR. The moves are part of a realignment of Kraft’s sandwich enhancer division after the Nabisco acquisition.

Caribou Loose Following CL Split

CHICAGO—Carmichael Lynch and Caribou Coffee have parted. “We had a major strategic change in terms of marketing,” said Don Dempsey, CEO of the Minneapolis-based coffee chain. The company is expected to use local agencies on a project basis, “until we figure out what the resources are that we need,” Dempsey said. Caribou spent less than $1 million on measured media advertising last year, according to Competitive Media Reporting.

Burnett Puts Boot Camp Online

CHICAGO—Leo Burnett adds a dose of reality to the U.S. Army’s new recruitment campaign. In an integrated, six-week campaign, the agency will follow six recruits through basic training via TV spots and Webcasts at Goarmy.com. Chris Miller, co-CEO of Burnett’s interactive unit Chemistri, said the effort is intended to give potential recruits a chance to see what basic training is really like. Starting Feb. 16, the agency will air new ads and Web episodes weekly for 12 weeks.

Y&R On Line With Nascar Work

CHICAGO—Young & Rubicam’s first work for Nascar will break on Feb. 18. Y&R was awarded the account in July. Spending has been pegged by sources at $25 -35 million, which includes deals the circuit has with its sponsors and with networks. Creative details were not yet disclosed.

Bubble Boys Return with Esposito, Gretzky

CHICAGO—Four new Bud Light “Bubble Boys” spots featuring NHL Hall-of-Famer Phil Esposito as an agent and Wayne Gretzky as a team owner broke last week. The spots from Fusion Idea Lab here aired during the 51st NHL All-Star Game on Sunday and are part of an eight-week Anheuser-Busch promotion for Bubble Boy hockey tournaments, where finalists compete for a national trophy and a chance to play against Gretzky and Esposito.