Hotline

Penney Appoints Top Marketing Officer

DALLAS—John Budd has been named senior vice president and chief marketing officer of J.C. Penney Stores and Catalog, effective Feb. 1. Budd, who replaces Stephen Farley, will report to Vanessa Castagna, president and chief operating officer for Penney’s store, catalog and Internet operations. Budd was a longtime executive at May Department Stores, where he most recently served as executive vice president of merchandising for the Home Store.

Fogarty Withdraws From Bank Review

DALLAS—Fogarty Klein Monroe has exited the ongoing review for Southwest Bank of Texas’ estimated $2-4 million account. An agency spokesperson said duties with Bank United created a conflict for the Houston shop. The review, now in its fifth month, is down to incumbent Sachnowitz & Co., Bates Southwest and BBDO, all in Houston, where the client is also located.

4A’s Designates Regional Directors

DALLAS—Two Southern region directors have been nominated to the board of the American Association of Advertising Agencies for the 2001-02 term. Tim McClure, executive vice president and chief creative officer at GSD&M in Austin, Texas, and Bill Fogarty, co-principal of Fogarty Klein Monroe in Houston, will join eight other regional directors whose nominations will be voted on at the 4A’s annual business meeting next month in Naples, Fla.

Cooksey Adds 3 Clients to PR Roster

DALLAS—Cooksey Communications has added JPI,Dal-Tile and Hellmuth, Obata & Kassabaum to its client roster. JPI, headquartered in Irving, Texas, is a luxury apartment developer; Dallas-based Dal-Tile is one of the nation’s largest ceramic tile manufacturers; and HO&K is an architectural and interior design firm, also in Dallas. The public relations shop is located in Irving.

Lockheed Looks for New Ad Partner

ATLANTA—Lockheed Martin has sent out a request for proposal regarding its advertising account. Billings are estimated at $15 million. Agencies in receipt of the questionnaire include: Eisner Communications and Gray, Kirk/Van Sant, both in Baltimore; Arnold Worldwide, McLean, Va.; The Martin Agency, Richmond, Va.; Temerlin McClain, Irving, Texas; and The Richards Group, Dallas. Regi Puthenveetil in the Raleigh, N.C., office of Achenbaum Bogda is conducting the review. “Lockheed Martin will seek an agency with global capabilities,” said a source familiar with the defense contractor. They want to develop an identity that would support its individual business units.”

Alabama Power Switches Agencies

ATLANTA—In the aftermath of the Lowe Group’s merger of Long Haymes Carr and Mullen, The Southern Co.’s Alabama Power subsidiary has shifted its $5 million marketing account, won by LHC last November, toHarris Drury Cohen. The Fort Lauderdale, Fla., shop had been a finalist in the utility’s tightly contested review. LHC is in Winston-Salem, N.C.; Mullen, Wenham, Mass.