Hotline

Decision Looms in BMW’s $30-40 Mil. Mini Review

NEW YORK—Three shops await word on the $30-40 million review for BMW’s Mini, after creative presentations last week at BMW headquarters in Woodcliff Lake, N.J. New York shop Margeotes|Fertitta + Partners presented first on Wednesday morning, followed by Miami shop Crispin Porter + Bogusky on Wednesday afternoon and New York agency Kirshenbaum Bond & Partners on Thursday morning, said sources. A selection is expected this week.

Mad Dogs Breaks Canadian Club Ads

NEW YORK—Allied Domecq is testing a new campaign for its Canadian Club whiskey tagged, “Can you handle a whiskey-drinking woman?” Print, outdoor and radio work broke Feb. 5 in Hartford, Conn., Milwaukee and Tampa, Fla., said client representative Jack Shea. If the work tests well over the next three months with 25- to 35-year-old males, it will break in larger markets, he said. New York-based Mad Dogs & Englishmen, which won the account a year ago, produced the campaign. One print ad shows a fully clothed woman playing strip poker with a man who is obviously losing. Shea said the company was trying to “invigorate a classic brand that has grown a little dusty.” Canadian Club’s last major ad campaign was in the early 1980s.

BBH Promotes Winterton, Burke

NEW YORK—Bartle Bogle Hegarty has promoted account directors Bruce Winterton and Julie Burke to group business directors, president Cindy Gallop said. Each joined the agency within the past 1 1/2 years. Winterton, 40, is in charge of the Lipton Foods and Johnnie Walker accounts, while Burke, 33, handles Noblestar and the recently won Ericsson. BBH in New York has a staff of 60 and claims billings of $140 million.

MVBMS Expands to Amsterdam

NEW YORK—Messner Vetere Berger McNamee Schmet-terer/Euro RSCG this week moves from a temporary outpost to a permanent office in Amsterdam, Netherlands, to handle Volvo’s $50 million European account. Called MVBMS Fuel Europe, the 25-person staff will handle above- and below-the-line creative duties for the Ford-owned Swedish automaker. Jay Durante, previously account director on Volvo North America, will oversee the operation. MVBMS has had Volvo’s estimated $100 million North American account since 1991; it won overseas duties last year.

Account Activity

Wilson Sporting Goods Co. is talking to six Chicago shops about its $5-10 million business. Incumbent DDB was invited to pitch but declined. Wilson spent $7 million in advertising in 1999 but only $725,000 in the first 10 months of 2000, per Competitive Media Reporting. … Wyeth-Ayerst Labs, the Philadelphia-based subsidiary of pharmaceutical giant American Home Products Corp., has launched a media review for Premarin, an estrogen-replacement pill that is the most prescribed drug in the U.S. The client is looking for an agency to handle direct response media buying only, a Wyeth-Ayerst representative said. Media planning will continue to be handled in-house. The budget is estimated at $5-10 million, sources said. The client sent out RFPs last week to an undisclosed number of shops.