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Cingular Wireless Puts Finalists to the Test

ATLANTA—Cingular Wireless is testing the threefinalists pitching its general market account in more ways than one. Late Friday, WestWayne of Atlanta and Tampa, Fla., BBDO Worldwide in New York and GSD&M of Austin, Texas, were told that deliberations involving the $250 million account would continue through the weekend, two weeks past the original Oct. 7 deadline. There also were reports that BBDO was out of the running, and that the review process had deteriorated into a politically charged power struggle between Georgia-based BellSouth and SBC Communications in Texas.

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