Hotline

Monster.com Previews Super Bowl Campaign

BOSTON—Monster.com has unveiled a 30-second spot, “Assistant,” the opening salvo in the client’s first domestic image campaign from Arnold Worldwide. The spot features a hip young man who, while waiting in traffic, makes prank calls to his own office, hanging up on his assistant. The spot, directed by award-winner Kinka Usher, urges job-seeks to “Think big” and visit the employment site to enrich their lives. That spot—and several other Monster.com executions—will run Jan. 28 during Super Bowl XXXV. Monster’s budget at Boston-based Arnold was said to be $75-90 million when the agency won the assignment in September following a review.

Mullen SVP Becomes Publicis Co-President

BOSTON—Publicis has hired Randy Browning and Kevin Kehoe to help breathe new life into the agency’s 3-year-old Seattle office. Browning, who begins his new post as co-president, chief marketing officer on Feb. 12, most recently served as senior vice president/group account director at Mullen, Wenham, Mass. Kehoe becomes co-president, chief creative officer, joining from a senior creative post at Goodby, Silverstein & Partners, San Francisco. The pair worked together previously at Publicis & Hal Riney.

M-E Bests Arnold, Moss/Dragotti for Prestone

DETROIT—McCann-Erickson’s first work for new client Prestone is set for fall, part of an integrated program expected to tie together the company’s TV, print and point-of-purchase efforts. McCann’s Troy, Mich., office won the $10 million business last week after a two-month review. Other finalists were Arnold Worldwide, Boston, and Moss/Dragotti, New York. Grey Advertising, also in New York, was the incumbent but did not participate in the review.

Christopher Thomas Scores Soccer Team

BOSTON—The Boston Breakers, a new professional women’s soccer team, has selected Christopher Thomas to handle creative, media and online marketing responsibilities. The new team is seeking to introduce itself to the market and to drive ticket sales. The Breakers are one of eight charter teams being fielded by the Women’s United Soccer Association.

Hotline Roundup

BOSTON—Evoke Communications, Louisville, Colo., has tapped Leo Burnett Technology Group, Chicago, for its $15 million account following a review; Greco Ethridge Group in Boston had handled … Eastlantic Advertising, Manchester, N.H., teamed with the New Hampshire Bureau of Trails to produce a series of public service announcements designed to educate snowmobile riders and non-riders alike on what steps need to be taken to prevent accidents and fatalities … Paul Kaza Associates, South Burlington, Vt., has crafted TV spots for the State of Vermont designed to update travelers on ski conditions in the Green Mountain State and bolster tourism … A tribute honoring the late communications executive Averil Lashley will take place Jan. 29, at 11:00 a.m. at the Fairmont Copley Plaza Hotel, Boston … Gotham, New York, has withdrawn from DoubleClick’s review.John Coletti