Ariba Launches a Review

SAN FRANCISCO—Ariba, a maker of business management software, is reviewing its ad account, sources said. Fallon Worldwide, New York, won what was billed as a $20 million account last year, but sources said spending has hovered around $5 million. Fallon is not defending. Ariba officials were not available for comment.

Layoffs Hit Asher/Gal

LOS ANGELES—Asher/Gal & Partners, Los Angeles, has laid off an undisclosed number of staffers. A source said they include two partners, Barry Schoenfeld (who was retained as a consultant) and Christine Steele. Kenneth Gal, president and CEO, said “less than a dozen people” were let go and that the staff now numbers “about 70-80 people.” Gal said the move was spurred by the loss of the $30 million Suzuki account in mid-2000 and the failure to land the three-year, $90 million California Commission of Families & Children account in a recent review.

Agencies Advance in Pitch

CHICAGO—At least three agencies have moved on in the pitch for’s global ad account. The networks of DDB, Leo Burnett and TBWA\Chiat\Day have been named contenders, sources said. Briefings with the client could happen as early as this week, sources said. FCB Worldwide in San Francisco resigned the business following the Seattle e-tailer’s decision to review. Amazon reportedly is looking for a shop with a global network. Client officials did not return calls seeking comment.

Zator Joins Townsend & O’Leary

LOS ANGELES—Monte Zator has resigned as vp of marketing for car buying Web site Autobytel to join Irvine, Calif., ad agency Townsend & O’Leary as evp and partner. Zator, a local creative veteran who held top posts at TBWA\Chiat\Day in Playa del Rey, Calif., joined Autobytel last May after briefly running his own consultancy.

WongDoody Keeps Dodgers Account

LOS ANGELES—WongDoody has retained the $1-3 million account of the Los Angeles Dodgers following a quiet review. Local shops FCB Worldwide, The Ballpark, Grey Worldwide and Seiniger Advertising were among the challengers. WongDoody will likely roll out a regional TV, print, outdoor and radio campaign in March focusing on Dodger games as a family event, sources said.

DavisElen Welcomes Caryn Wiley

LOS ANGELES—Caryn Wiley, founder and president of Wiley & Associates, Westlake Village, Calif., has joined retail specialist DavisElen as svp, director of planning and business development.

Burnett Drops TFA From Tech Unit’s Name

CHICAGO—Aligning its high-tech arm more closely with its mainstream ad agency, Leo Burnett will drop the TFA from TFA/Leo Burnett Technology Group. The move is intended to broaden the unit’s appeal and add more consumer technology clients to its high-tech business-to-business base, said Sean Bisceglia, CEO of the division. With billings of $182 million, the division has offices in Chicago, Boston, San Francisco and Austin, Texas.