Hotline

Bozell Jumps Into Winn-Dixie Review

ATLANTA—Cook Marketing Communications has brought in the heavy artillery in its battle to retain the $42 million account of Winn-Dixie. Bozell chairman and chief operating officer Gene Bartley recently flew to Jacksonville, Fla., to meet with the store’s executives. (Bozell parent True North Communications has been courting Cook for more than a year, looking to increase its Deep South presence.) Bartley is stressing the increased marketing, media and public relations clout Bozell could provide to the struggling chain. The downside is that, should Cook lose the supermarket business, any TR acquisition scheme would vanish. “The deal, so far, is only on the handshake level,” said one agency insider. Bozell refused to comment on industry speculation. Levenson & Hill, Dallas; Austin Kelley Advertising, Atlanta; Luckie & Co., Birmingham, Ala.; Young &Rubicam, Miami; Cramer-Kressalt, Chicago; Carat North America, New York; and Empower MediaMarketing, Cincinnati, are all competing for the business, which Jacksonsville-based Cook has held for three decades.

NAPA Consolidates Account at Fahlgren

CHICAGO—Fahlgren has come out on top in a review for NAPA’s $25 million consolidated advertising account. The Dublin, Ohio-based agency, which also maintains an office in Atlanta, previously handled media and online creative duties for the National Automotive Parts Association. The creative portion of the business had been at WestWayne in Atlanta.

Fitzgerald Wins Atlanta Tourism Business

ATLANTA—Fitzgerald & Co. has been named agency of record for the Atlanta Convention & Visitors Bureau. Fitzgerald faced another Atlanta agency, 360 Thinc, in the finals for the $1.5 million business. Other agencies that participated in the review included Austin Kelley Advertising, Bigelow & Eigel and WestWayne, all of Atlanta. The bureau’s advertising account had been at another local shop, BaylessCronin.

Dailey Kicks Off Anti-Piracy Campaign

LOS ANGELES—In response to free online music providers such as Napster, Dailey and Associates has launched a national broadcast and print campaign for Artists Against Piracy. The initial 30-second television commercial first appeared last Friday on MTV. The print work, which will run in music publications like Rolling Stone, Vibe and Spin, will launch in November.

PetsMart Selects Creative Finalists

LOS ANGELES—PetsMart has chosen finalists from around the country for its creative review. The contenders are: The Richards Group, Dallas; Doner, Southfield, Mich.; Leo Burnett, Chicago, with field marketing affiliate Moroch & Associates, Dallas; and Campbell-Ewald, Los Angeles. Incumbent Publicis, Seattle, did not make the cut. The pet supply superstore chain is expected to make a final decision before the end of November. Select Resources International, Los Angeles, is conducting the search. All of the creative contenders will be invited to participate in PetsMart’s recently begun $20-25 million media review, also being conducted by SRI.