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Fruit of the Loom Conducts Search

DALLAS—Fruit of the Loom is holding a review for its advertising account, sources said. The Bowling Green, Ky., maker of underwear and casual wear spent no money on ads this year as it undergoes Chapter 11 reorganization. The company spent about $15 million on ads in 1999, per Competitive Media Reporting. Wilder Baker, chief executive officer of Fruit’s last lead agency, Warwick Baker O’Neill in New York, said the account “resigned itself when it went into Chapter 11.

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