Princess Prepares New Ad Cruise
CHICAGO–Princess Cruises & Tours, Los Angeles, is readying a new fall/winter campaign from J. Walter Thompson here tagged, “Let her take you away,” the company confirmed. The campaign, including TV, print and Internet executions, may launch as soon as the end of the month. Princess spent about $15 million on ads in 1997, according to Competitive Media Reporting.
Allied Ending One Review, Beginning Another
CHICAGO–Allied Domecq is expected to assign creative duties on its $5-10 million Canadian Club brand to Publicis & Hal Riney, San Francisco, sources said. Doe-Anderson, Louisville, was the other finalist. The Southfield, Mich.-based client and agencies said last week that no decision had been made. Separately, the client confirmed it has contacted five shops about a $3 million creative and promotional advertising account for Midori melon liqueur. Among the agencies being considered are Square One, Dallas; Lois/EJL, partnering with Vertical Marketing Network, both Chicago; Flair Communications, Chicago; Steam Advertising and Design, Ann Arbor, Mich.; and Lois/EJL, New York (competing separately from its sister office in Chicago). There is no incumbent. No media spending was reported for Midori in 1997, according to Competitive Media Reporting.
Kaufman Picks Semifinalists
CHICAGO–Kaufman Footwear in Kitchener, Ontario, will hear presentations from six semifinalists for its $8-10 million account. Incumbent Brandworks, Toronto, is joined by W.B. Doner & Co., Southfield, Mich.; Lippi & Co., Charlotte, N.C.; Lyons Marketing Communications, Wilmington, Del.; and Minneapolis shops Martin/Williams and Periscope. Carmichael Lynch, Minneapolis, was named a semifinalist but withdrew from consideration, citing possible conflicts.
Needham Making Changes for Ward
CHICAGO–Montgomery Ward & Co., Chicago, this week breaks a $10 million TV campaign from lead broadcast agency DDB Needham Chicago tagged, “We’re changing everything to change your mind.” Six 30-second spots, to air over a two-month period, show people’s surprise upon learning certain merchandise comes from Ward. The spots were directed by Barbara Kopple, whose most recent feature film effort was the documentary Wild Man Blues with Woody Allen. Ward’s tagline, “Shop smart. Live well. Wards,” will continue in other advertising.
Fallon Launching New Work for Riders
CHICAGO–The Riders Apparel division of Lee Co. breaks a TV campaign tomorrow from Fallon McElligott in Minneapolis. The $5-6 million effort’s four 15-second spots are based on focus-group comments from women about what makes them feel beautiful. Spots will air during syndicated talk shows and entertainment news programming. Print ads will follow next spring. The tagline is, “Made to fit beautiful women.”