Martin/Williams Resigns Breathe Right
CHICAGO–Martin/Williams in Minneapolis last week resigned the $10 million account for CNS Inc., marketer of Breathe Right nasal strips. CNS president Marti Morfitt said the company and M/W “had a difference in strategic philosophy on how to build CNS.” Morfitt said a search for a new agency has already been narrowed to a short list, with a decision expected “in a few weeks.” M/W’s most recent advertising positioned the strips as a sleep aid, with the tagline, “Breathe Right. Sleep tight.”
P&G Realigns Hispanic Assignments
NEW YORK–Procter & Gamble has reassigned creative responsibilities on Hispanic advertising for five brands and named agencies to create Hispanic ads for new products ThermaCare and Dryel. ThermaCare, a heat wrap, will be handled by Bromley, Aguilar & Associates, San Antonio, and Dryel, a home dry-cleaning agent, by Leo Burnett Hispanic, Chicago, a client representative said. Gain goes to Leo Burnett Hispanic from Conill Advertising here; Oil of Olay to Conill from Fova here; Bounty to JMCP Publicidad here from Bromley; Pringles to Fova from Bromley; and Pepto-Bismol to Leo Burnett Hispanic from Bromley. The changes take effect Jan. 1. Billings were not disclosed. “It’s to align our Hispanic agencies and our general market agencies,” a P&G representative explained.
DDB Wins $3-5 Mil. Amana Account
NEW YORK–DDB Needham here has been named to handle the $3-5 million creative and media account of Amana Appliances in Amana, Iowa. The account was last handled by Ingalls Advertising in Boston, but fell inactive when the company’s Lexington, Mass.-based parent, Raytheon Co., sold Amana to privately held Goodman Holding Co. in Houston last year. In 1997, the company spent about $3 million on advertising, per Competitive Media Reporting. Other finalists were Foote, Cone & Belding, Chicago, and Christy, Macdougall, Mitchell in New York.
Kahlœa Review Down to 3 Finalists
DALLAS–Allied Domecq, Southfield, Mich., selected three shops for final presentations later this month in the review for its $12 million Kahlœa brand liqueur account. Finalists are incumbent Lois/EJL and BBDO, both Chicago, and Square One, Dallas, the client confirmed. A decision is expected in September.
Progressive Shifts Account to Arnell Group
NEW YORK–Progressive Insurance in Mayfield Village, Ohio, tapped Arnell Group Brand Consulting here to handle creative and media duties for its ad account, previously at Publicis & Hal Riney, Chicago. Progressive awarded Arnell the business without a review after splitting with the incumbent, a client representative said. Billings were estimated at $30-40 million, although Progressive spent less than $1 million last year, according to Competitive Media Reporting.