First Union Conducts Reviews
BOSTON–First Union Corp. in Charlotte, N.C., is holding reviews for two separate assignments. The bank’s wholesale financial products division is looking for an agency to handle $5-10 million in business-to-business ad chores, including creative development and media placement, according to sources. Rick Hooker, an official with Pile and Co. in Boston, said the consulting firm is overseeing the review process but declined further comment. A representative of Jones Lundin & Associates in Chicago confirmed handling a separate search for an agency to work on retail advertising and merchandising assignments. Client officials did not return calls. Neither review is expected to affect the corporate branding assignment at Publicis & Hal Riney in San Francisco or the direct marketing account handled by Hill, Holliday Direct in Boston.
Oxygen Media Taps Mullen
BOSTON–Mullen has been named agency of record for Oxygen Media, a New York-based provider of television and Internet programming targeting women and children. The Wenham, Mass., shop had worked for the client on a project basis. Oxygen Media owns women’s online services Electra, Thrive and Moms Online and is run by Geraldine Laybourne, former president of cable television for Disney/ABC.
Talbots Tests TV Work
BOSTON–A year after launching a major repositioning campaign in magazines, Talbot’s last week began testing its first television spot in three markets, including Boston. Industry sources said that if the results are positive, the Hingham, Mass.-based specialty retailer of women’s apparel, shoes and accessories will consider a national rollout in time for the holiday shopping season. The commercial features the “It’s a classic” tagline introduced in the print campaign.
News Roundup: Schneider Joins DDB
BOSTON–Marketing consultant Grant Schneider, formerly of Lotus Development Corp., has joined DDB Needham in New York as managing director in its account planning department. Schneider reports to Abigail Hirschhorn, executive director of planning and chief strategic officer at DDB. Among the accounts he will work on are Compaq Computer, iVillage and Lockheed Martin . . . Lowe Healthcare, a division of the Lowe Group in New York, last week finalized a deal to buy Cambridge, Mass.-based Grob Health & Science . . . BBK Communications in Newton, Mass., has launched a campaign to recruit women with excessive menstrual bleeding for a clinical trial researching alternative treatments to a hysterectomy. The tagline: “Menorrhagia: Your period doesn’t have to be a sentence” . . . Former Ringling Bros. and Barnum & Baily Circus executive Joe Gold has been named executive vice president of strategic planning and business development with Woolf Associates in Boston, overseeing the company’s entertainment division. Gold spent 19 years with the circus, most recently serving as vice president of marketing and sales.
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