Rayovac Begins $30 Mil. Effort
CHICAGO–Rayovac today begins a $30 million campaign for its batteries with Michael Jordan continuing as its spokesman. Four 30-second TV spots, one print ad and point-of-purchase materials comprise the campaign. “Maximum power. Maximum value” remains the tagline in spots touting battery life and power. Young & Rubicam’s Chicago office is the agency.

TFA, Bozell Vie for Novar Business Account
CHICAGO–TFA/Leo Burnett Technology in Chicago and Bozell Kamstra in Cleveland are the finalists for Copley, Ohio-based Novar Controls’ $1.5-2 million business-to-business account.

Lois/EJL Pushes the Limits for Chevy Dealers
CHICAGO–Lois/EJL here hopes to renew consumer interest in Chevy cars and trucks with a new $2 million campaign for Chicago Chevy Dealers breaking Monday. The campaign pays homage to the Outer Limits TV series by having mysterious individuals invade the TV screen to announce buyer incentive information.

Kellogg Narrows Contender List
CHICAGO–Kellogg narrowed the list of outside shops vying to join its roster to Ammirati Puris Lintas and BBDO, both New York, and The Martin Agency in Richmond, Va. New York shops Lowe & Partners/SMS and Grey Advertising were cut; Young & Rubicam, New York, had withdrawn earlier. Kellogg said it may add one of the three finalists to the group of shops handling its U.S. cereals. Leo Burnett and Burrell Communications in Chicago and J. Walter Thompson in New York currently are Kellogg’s agencies.

Illinois Lottery Launching New Lotto Ads
CHICAGO–The Illinois Lottery on Oct. 6 introduces a new tagline for its Lotto games: “That’s the ticket.” Two 30-second TV spots from Foote, Cone & Belding here present humorous scenarios where people discover the joys of playing and winning the Lotto.

Big Kmarts Get Star Treatment
CHICAGO–Rosie O’Donnell and Penny Marshall enlist shoppers for Kmart’s Big Kmart superstores in two new 30-second TV spots that broke Oct. 4. The spots, airing in 32 markets, position the Big Kmarts as “A change for the better.” Campbell Mithun Esty in Minneapolis is the Troy, Mich.-based retailer’s agency.

Tatham Adds Hunt-Wesson Business
CHICAGO–Hunt-Wesson in Fullerton, Calif., assigned Euro RSCG Tatham in Chicago the estimated $8-10 million account covering Wesson Oil, Peter Pan peanut butter and Knott’s Berry Farm Foods. Other contenders for the account–which TBWA/Chiat/Day in San Francisco had resigned–were Cramer-Krasselt in Chicago and Houston Helm & Co. in Los Angeles. Tatham already handles Hunt-Wesson’s Orville Redenbacher, Swiss Miss and Snack Pack brands.