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Rayovac Begins $30 Mil. Effort
CHICAGO–Rayovac today begins a $30 million campaign for its batteries with Michael Jordan continuing as its spokesman. Four 30-second TV spots, one print ad and point-of-purchase materials comprise the campaign. “Maximum power. Maximum value” remains the tagline in spots touting battery life and power. Young & Rubicam’s Chicago office is the agency.
TFA, Bozell Vie for Novar Business Account
CHICAGO–TFA/Leo Burnett Technology in Chicago and Bozell Kamstra in Cleveland are the finalists for Copley, Ohio-based Novar Controls’ $1.5-2
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