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Four Make BC/BS of Florida’s Final Round
ATLANTA–Four shops have made the final round in the $8-12 million Blue Cross/Blue Shield of Florida review, according to a consultant working with the Jacksonville, Fla.-based client. The finalists include incumbent Foote, Cone & Belding in Chicago, BBDO South in Atlanta (pitching with Rapp Collins in Irving, Tex.), Earle Palmer Brown in Bethesda, Md., and Grey Direct in New York. The four shops will make their final presentations in early August and a decision is expected by month’s end.

Bates Promotes New Media Director
NEW YORK–Bates North America chief executive Bill Whitehead has named Kevin Coyne as executive vice president, director of media and new technologies at the agency, replacing Perianne Grignon, who recently left to take a post as director of media services at Sears Roebuck in Hoffman Estates, Ill.




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