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Haggar Departs GSD&M for Foundation
DALLAS–Haggar Clothing Co. here has shifted creative assignments on its $10 million account from GSD&M in Austin, Texas, to Seattle-based advertising and design company Foundation, a former project shop for the client. The clothing firm said it plans to decide soon on the allocation of its media planning and buying assignments, also formerly with GSD&M. Haggar makes men’s casual and dress apparel and women’s sportswear. GSD&M representative Eric Webber said the clothier wanted to consolidate its agency roster to coincide with plans to drop television advertising and concentrate on point-of-sale and design marketing avenues.
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