Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Kraft To Name 3 Promotions Agencies
CHICAGO–Kraft Foods will consolidate general market promotions responsibilities with three agencies, according to sources. Two roster shops–Davidson Marketing in Chicago and the Ryan Partnership unit of D.L. Ryan Cos. in Westport, Conn.–will be joined by Frankel & Co. in Chicago as the preferred promotions agencies for Northfield, Ill.-based Kraft’s units, sources said. An agency for ethnic promotions is also expected to be named; a separate review for a direct marketing/database agency is continuing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in