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Deutsch Wins Bank One’s $60 Mil. Business
NEW YORK–Bank One has selected Deutsch here to handle creative and media on its $60 million account. Deutsch, which previously handled advertising for
Bank of America, bested fellow New York shops TBWA/Chiat/Day and D’Arcy Masius Benton & Bowles as well as DDB Needham in Chicago. “We selected Deutsch for the breadth of its national brand-building experience and high-energy approach to advertising,” said Brad Iversen, executive vice president of marketing for Bank One’s retail group. “Deutsch understands that Bank One is more than a bank.” The shop pitched a fully integrated approach–traditional ads, promotions, interactive, direct and media–to win the business. The account will be overseen by partner and group director Val DiFebo. “We look forward to creating advertising that communicates that Bank One is a dynamic presence in customers’ lives,” said agency chairman and chief executive Donny Deutsch. The review was managed by Jane Bedford of The Bedford Group in Atlanta. The client’s last shop was The Martin Agency in Richmond, Va.
Toys ‘R’ Us Trims Agency List
NEW YORK–Toys ‘R’ Us in Paramus, N.J., has selected five finalists for its $50-75 million ad account, sources said. Ammirati Puris Lintas in New York with Western Initiative Media in Los Angeles, Deutsch in New York, Doner in Southfield, Mich., Leo Burnett in Chicago with its Starcom unit, and The Media Edge in New York will vie. A decision is expected by the end of April. Shops eliminated include incumbents The Kaplan Thaler Group and Quantum Media International as well as Bozell Worldwide and Saatchi & Saatchi, all New York, and TBWA/Chiat/Day in Playa del Rey, Calif. The client declined comment.
TBWA Names Clow Worldwide Chairman
LOS ANGELES–Lee Clow, as expected, has been elevated to chairman of TBWA Worldwide [Adweek, March 15]. Clow, 55, was chairman of TBWA/Chiat/Day. He retains his post as chief creative officer of the global network. “Under his guidance, I am confident that TBWA will become one of the top global advertising networks of the new millennium,” said Omnicom president and CEO John Wren. Added Michael Greenlees, TBWA Worldwide president and CEO, “Lee being named chairman underscores our new network’s true uniqueness.” Among Clow’s achievements: the “1984” and “Think Different” ads for Apple Computer and Nike’s Air Jordan work.
Account Activity
OnMoney Financial Services, a division of Omaha, Neb.-based Ameritrade, is contacting shops for its estimated $50 million ad account, sources said.
Ameritrade’s agency is OgilvyOne here PNC Bank officials are holding a new round of meetings with Mullen of Wenham, Mass., and Doner, Southfield, Mich., the finalists in a review for the client’s $25 million account. The Public Broadcasting Service named Carat Freeman in Newton, Mass. to handle its media buying and planning duties. (Continued on page 44)