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Deutsch Wins Bank One’s $60 Mil. Business
NEW YORK–Bank One has selected Deutsch here to handle creative and media on its $60 million account. Deutsch, which previously handled advertising for
Bank of America, bested fellow New York shops TBWA/Chiat/Day and D’Arcy Masius Benton & Bowles as well as DDB Needham in Chicago. “We selected Deutsch for the breadth of its national brand-building experience and high-energy approach to advertising,” said Brad Iversen, executive vice president of marketing for Bank One’s retail group.

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