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Bank of America Narrows to Short List
NEW YORK–Bank of America, the new entity formed from the coupling of NationsBank and Bank of America, has narrowed the list of contenders for the consolidation of its estimated $80-100 million advertising account to Bozell Worldwide of New York, with sister agency Temerlin McClain in Irving, Texas, and Lowe & Partners/SMS, also located in New York. Temerlin McClain was the incumbent agency on NationsBank. Briefings are scheduled for next week.

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