Levolor Blinds Is Searching for an Agency
ATLANTA–Agency sources said Levolor Home Fashions of High Point, N.C., is conducting a review to hire a shop that will help it build an overall branding strategy. All current advertising and marketing is done in house. Representatives at the company, which is best known for creating miniblinds, would not comment.
4 Contenders Emerge in Late Rounds for C3
ATLANTA–Four agencies have emerged as finalists for the branding and market research assignments of C3, the Research Triangle Park, N.C., developer of the diamond synthetic moissanite. According to Richard French, president of Richard French & Associates, which is spearheading the search, C-3 has heard pitches from Barber Martin & Associates, Richmond, Va.; Trone Advertising, High Point, N.C.; FGI, Chapel Hill, N.C.; and Northlich Stolley LaWarre, Cincinnati. The estimated $1 million account had been at DDB Needham Dallas. French said C-3 wanted a shop closer to home.
Florida Power Assigns Account to Fahlgren
ATLANTA–After parting ways with WestWayne of Tampa, Fla., last fall, Florida Power Corp. last week placed its advertising account with another shop in that market, Fahlgren Advertising & Communications. The client said it plans to spend $3 million on advertising and related programs this year. According to Competitive Media Reporting, the utility spent less than $50,000 in each of the last two years.
Pinellas County Bans Non-Commercial Ads
ATLANTA–The transit authority of Pinellas County in Florida voted unanimously last week to ban all non-commercial advertising from public transportation. The decision came in the wake of protests from the Church of Scientology about anti-Scientology messages that were placed on county buses last December. Alan Zimmet, attorney for the Pinellas Suncoast Transit Authority, adopted language from a recent U.S. Court of Appeals decision in a similar situation in Phoenix. PSTA board member Bob Clark said Scientology members had told him if the vote had not gone their way, they were prepared to purchase all bus advertising so no anti-Scientology messages would appear.
State Communications’ Review Nears End
ATLANTA–Local and long-distance telephone service provider State Communications is on the verge of making a decision for its creative and research work, previously performed in-house, according to the company’s director of marketing and advertising, Christina Satterfield. The Greenville, S.C., company currently serves six southern states and will add three more before the end of the year. Satterfield said three area shops were pitching the account, along with other regional agencies. She declined to comment on the account’s budget, saying, “We’re looking to keep it inexpensive . . . though we realize we’ll have to spend more than we’ve been spending.”