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Unknown Ad Guys Join Haynes Media
DALLAS–Haynes Media & Marketing has signed an exclusive agreement with the irreverent and frequently hilarious Unknown Ad Guys for creative and production services. Identifiable only by the brown paper bags which they wear over their heads to client meetings, the incognito creatives from Houston have previously produced award-winning advertising campaigns for Western National Life Insurance, Rice University, Southern Dental Associates and others. “Our whole schtick is we specialize in cheap and funny,” said Ad Guy B in a phone interview about their deal with the Houston agency. “We’re not relying on it so much for income but comic relief from our daily jobs. Our bosses don’t know we do this.” And another reason for the paper bags: “If our faces aren’t seen, we make a better first impression,” he said.
Piano Competition Selects Witherspoon
DALLAS–The Van Cliburn Foundation has selected Witherspoon & Associates to promote its 11th annual Van Cliburn International Piano Competition to be held in 2001. The Fort Worth-based marketing communications company will produce a three-phase international print campaign, the first stage of which will be aimed at attracting competitors through ads in music publications.
Realty Group Pairs With Stone & Ward
DALLAS–Stone & Ward has been named agency of record for Vanadis Group. The Little Rock company engages in historic restoration, commercial real estate development and consulting. The agency, also in Little Rock, will create a corporate identity program for the client and be responsible for marketing special projects, such as the new Block 2 Lofts development, a
$21 million restoration now under construction in downtown Little Rock.
Guaranty Federal Launches $10-15 m Review
DALLAS–Guaranty Federal Bank is shopping its estimated $10-15 million advertising account. The bank, which has $7.9 billion in deposits and offices in Texas and California, is the fourth-largest bank in the Dallas market. Senior vice president Bruce McCall, who is conducting the review, could not be reached for comment at press time.
Saatchi Is Poised to Land Celebrity
NEW YORK–Saatchi & Saatchi has emerged as the front-runner for Celebrity Cruises’ estimated $35 million advertising account, according to sources. The New York agency was asked to provide more information late last week, while other shops (Miami’s WestWayne and Bozell and Ogilvy & Mather, both in New York) learned that they were no longer in contention, sources said. At press time, however, Saatchi had not been informed that it had won the business. The agency referred questions to the Miami-based client, which did not return calls.