Arnold Breaks Jetta Ads
BOSTON–Volkswagen of America this week unveils a teaser campaign from Arnold Communications here for the redesigned Jetta. The four-door sedan is due in dealerships by month’s end. Neither client nor agency representatives would comment on the campaign. The ads mark the first significant new work for the Auburn Hills, Mich.-based automaker since Arnold introduced the New Beetle in March. VW spent about $94 million on media in the first six months of this year, according to Competitive Media Reporting.
McNamara Heads to BBK
BOSTON–Maureen McNamara has resigned as president of Wallwork Curry here to become senior vice president of business development at healthcare specialist BBK in Newton, Mass.
Driscoll to Leave Hancock
BOSTON–Kathleen Driscoll, vice president of corporate communications at John Hancock Financial Services, has resigned after almost eight years. Driscoll, who said she is leaving for personal reasons, will be replaced by second vice president of advertising and public affairs Stephen Burgay.
Davis, Western Snag Harpoon
BOSTON–Davis & Goransson here has been tapped by Mass. Bay Brewing Co. to handle its flagship Harpoon Ale after a review. The agency pitched with Western International Media’s Boston office. Initial spending will be in the low-to-mid-six-figure range. John Newton, a former vice president at Arnold Communications who now works as a marketing consultant in Boston, oversaw the search.
Mason Ads Take Flight
BOSTON–Scandinavian Airlines in Lindhurst, N.J., broke a TV and print campaign last week from Mason & Madison in New Haven, Conn., to promote new flights. Four 30-second spots are running on cable stations in Chicago, Los Angeles, San Francisco and Minneapolis. Four print ads are appearing in The Wall Street Journal and the Chicago Tribune. The tagline: “No one flies to Scandinavia like Scandinavian Airlines. And now, no one flies more often.” The budget was not disclosed.
Ingalls Unveils Newspaper Effort
BOSTON–Ingalls Advertising has launched its first branding work for the Times Union in Albany, N.Y., since winning the account earlier this year. TV, radio and print executions use the tagline, “What’s in it for you?” to promote the unit of Hearst Publishing Co. Ads seek to draw connections between the newspaper-reading experience and how it affects the lives of readers. Spending was not disclosed but is believed to be in the low seven figures.
For the Record
The American Association of Advertising Agencies is not accepting consultants and clients as members [Adweek, Nov. 2, 1998].
Arnold Breaks Jetta Ads