Hotline

Arnold Breaks Jetta Ads
BOSTON–Volkswagen of America this week unveils a teaser campaign from Arnold Communications here for the redesigned Jetta. The four-door sedan is due in dealerships by month’s end. Neither client nor agency representatives would comment on the campaign. The ads mark the first significant new work for the Auburn Hills, Mich.-based automaker since Arnold introduced the New Beetle in March. VW spent about $94 million on media in the first six months of this year, according to Competitive Media Reporting.
McNamara Heads to BBK
BOSTON–Maureen McNamara has resigned as president of Wallwork Curry here to become senior vice president of business development at healthcare specialist BBK in Newton, Mass.
Driscoll to Leave Hancock
BOSTON–Kathleen Driscoll, vice president of corporate communications at John Hancock Financial Services, has resigned after almost eight years.