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Polaroid Taps Global Ad Chief, Goodby for Kids
BOSTON–Polaroid Corp. expects to name Paul Alexander director of global advertising, a new position at the Cambridge, Mass.-based company. He has been associate director of advertising development at Procter & Gamble and will likely join Polaroid on March 1, overseeing lead agencies Goodby, Silverstein & Partners in San Francisco and Bartle Bogle Hegarty in London. Alexander, who could not be reached, will report to corporate vice president Sandy Lawrence. Separately, Polaroid has assigned worldwide creative and media planning duties for its kids’ products to Goodby, Lawrence said.
Brink’s Checks Shops
DALLAS–Brink’s Home Security, Irving, Texas, has placed its $10-15 million direct ad account into review, confirmed senior vice president of marketing Bruce Goldberg. Brink’s was still compiling a list of shops to contact at press time, but Goldberg said incumbent The Boston Group in Boston will be asked to defend.
Arnold Eyes Bermuda; Aruba Names Finalists
ATLANTA–Advancing in the review for the Bermuda Department of Tourism’s $12 million account are Arnold Communications, Boston; Grey Advertising and Hill, Holliday/Altschiller, both New York; Eisner & Associates, Baltimore, and undisclosed others, sources said. Separately, the finalists for the Aruba Tourism Authority’s $7-10 million account are incumbent Fitzgerald & Co., Atlanta; Grace & Rothschild, New York; The Martin Agency, Richmond, Va.; and Avanti Plus, Miami, sources said. The review is being run by Pile and Co., Boston.
Buckley Shows Strength for Reebok
LOS ANGELES–Buckley/Friedman Advertising and Public Relations, Costa Mesa, Calif., illuminates the reactions the body goes through during a workout in its first print campaign for Reebok International’s commercial fitness equipment. Two-page trade ads depict body forms masked in shadow. One for the Reebok Strength Line superimposes a small image of a workout machine over a man’s well-toned back. The tag: “Well into the future.”
Graphics Express Buys Design Plus
BOSTON–Graphics Express here has acquired eight-person Design Plus and will operate the firm as a separate division. Tracy Roberts, president and founder of Design Plus, will continue to lead the unit as vice president and creative director. Terms were not disclosed.
Onward and Upward
BOSTON–Bill Zeitz has joined Cole-Haan, Yarmouth, Maine as vice president of marketing after a stint as global advertising director of parent company Nike . . . BankBoston has tapped Linda Zider as managing director of wholesale bank marketing. She was recruited from BankAmerica, San Francisco . . . Bronner Slosberg Humphrey, Boston, has named Mark Tinucci and Don Hurwitz senior vice presidents. Tinucci oversees database marketing services, and Hurwitz is marketing director.