Bradshaw to Leave Nissan
LOS ANGELES–Brad Bradshaw, vice president of marketing at Nissan Motor Corp. U.S.A., is leaving the company due to “personal, family-related matters,” confirmed a representative of the Carson, Calif.-based automaker. He has taken a job as Southeast regional vice president for Subaru of America in Austell, Ga. Bradshaw, who oversaw advertising and marketing for the Nissan and Infiniti divisions, will be temporarily succeeded by Yuki Kitahora, senior vice president of sales and marketing. The changes will not affect agency relationships, said the representative. TBWA/Chiat/Day, Playa del Rey, Calif., handles Nissan’s estimated $400 million account.
Nike Makes Management Changes
LOS ANGELES–Chris Zimmerman, director of advertising for Nike USA, has been named director of global advertising for Nike Golf Co., a stand-alone unit recently launched by Nike Inc., according to executives at the Beaverton, Ore.-based sports apparel and equipment company. Nike Europe’s director of advertising, Rob DeFlorio, will take Zimmerman’s job. Zimmerman will report to Nike Golf president Bob Wood. Sources said these changes in the executive ranks, including the recent departure of global ad director Geoffrey Frost, and the decentralization of the company as whole, could lead to changes in Nike’s agency roster. Its lead shops are Goodby, Silverstein & Partners, San Francisco, and Wieden & Kennedy, Portland, Ore. Sources said the changes at Nike are not likely to affect Goodby’s early 1999 launch of the premium Alpha line.
Ewanick Exits Porsche in Mid-Pitch
ATLANTA–Officials at Porsche Cars North America last week confirmed its general manager of marketing, Joel Ewanick, has resigned to accept a job with an undisclosed company. His departure comes as the automaker’s $15 million account is in play. Company chief operating officer Richard Ford will oversee the pitch until a new marketing chief is hired. Porsche said the change will not affect the review, which involves The Richards Group, Dallas; Carmichael Lynch, Minneapolis; Leagas Delaney, San Francisco; Kowloon Wholesale Seafood Co., Santa Monica, Calif.; and WestWayne, Atlanta.
Jim Beam Review Goes Global
LOS ANGELES–Wieden & Kennedy, Portland, Ore., is among four shops invited to pitch Jim Beam Brands’ $15 million global account for its flagship Jim Beam bourbon. The others are: Hill, Holiday/Altschiller, New York; Young & Rubicam, Chicago; and J. Walter Thompson, whose Sydney, Australia, office handles the brand overseas.
Adweek Calls for Best TV Spots of the Year
NEW YORK–Adweek magazine is accepting entries for the best domestic TV commercials of 1998. The winners, selected by Adweek editors, will be announced Feb. 1. Only spots that first aired in 1998 are eligible. The deadline for entries is Dec. 31. For more information, please call (212) 536-6453.