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Sub-Zero Fridges Land at Richards
CHICAGO—Sub-Zero Freezer Co. has awarded its$10-12 million account to The Richards Group, an agency official confirmed. The Dallas shop beat out Martin/Williams in Minneapolis after a review. In addition to promoting the Madison, Wis., company’s high-end refrigerators, Richards will handle advertising for the Wolf Gourmet brand of ranges and cooktops.
Beaird Agency Helps Launch Tavern
DALLAS—The Beaird Agency has been selected to handle a variety of communications projects for Steak and Ale Tavern.
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