Mitsubishi Dealer Presentations to Move Ahead
LOS ANGELES–Deutsch’s Santa Monica, Calif., and New York offices and Grey/Zimmerman in Los Angeles will soon begin presentations to the 40 Mitsubishi dealer associations nationwide. According to Jim Hawse, president of the Southern California Mitsubishi Dealers Association, his group and other West Coast dealer associations will likely convene at a central site where both shops will present. Other dealers nationwide will probably use the same approach, Hawse said. “That way, Deutsch and G/Z will only have to make four to five presentations at the most,” he said. “It’s ludicrous to drag them around the country and do this 40 times.” The Southern California group will pick a winner by the end of January, he said. Presentations may begin in the East next month, sources said.
Sears Hardware Unit Review Nears End
SAN FRANCISCO–Sears, Roebuck & Co.’s hardware division in San Jose, Calif., will soon wrap up the review for its estimated $25 million advertising account. The final contenders for Orchard Supply Hardware are roster shop Young & Rubicam and longtime incumbent EvansGroup, both in San Francisco. “We will make a decision by the end of this month,” said Tim Conway, a client representative.
Reviews Roundup. . .
Nine contenders are vying for Epson America’s $20 million account: Rubin Postaer & Associates, Santa Monica, Calif.; The Richards Group and The Focus Agency, both Dallas; Mezzina/Brown, New York; Dailey & Associates and DDB Needham, both Los Angeles; Seiniger Advertising, Beverly Hills, Calif., Lowe & Partners and Hodskins Simone & Searls, both San Francisco. Strategic presentations will take place Jan. 7-9, according to Mike Marsak of Effective Marketing Strategies, the Los Angeles consultancy conducting the review. . . El Pollo Loco, Irvine, Calif., has narrowed the list of contenders for its estimated $10 million account to five Southern California finalists: Ogilvy & Mather and Dailey & Associates, both Los Angeles; Bozell Worldwide, Costa Mesa; Kovel Kresser & Partners, Santa Monica; and Saatchi & Saatchi Pacific, Torrance. A decision is expected by the end of the month.
EPROP Taps Saatchi & Saatchi Entertainment
Saatchi & Saatchi Entertainment has been tapped by EMI-Capitol Entertainment Properties (EPROP) in Los Angeles to handle co-branding initiatives and long-view research. The Torrance, Calif.-based Saatchi unit works with EPROP parent EMI Recorded Music.
Hal Riney, Skyy Part Ways
SAN FRANCISCO–Hal Riney & Partners and Skyy
Vodka, both in San Francisco, parted ways last week after failing to agree on terms for a new contract, according to agency executives. The shop’s one-year contract with Skyy expires at the end of this month. The client is expected to conduct a search in early 1998 for an agency to handle its estimated $1-2 million account.