SUISSA BREAKS ACURA NAVIGATION SPOT
LOS ANGELES–Suissa Miller Advertising in Santa Monica, Calif., last week broke nationally a new TV spot touting Acura’s electronic navigation system.
The ad shows a musician who hits traffic while trying to reach a concert on time. He uses the Acura navigation system to arrive at his destination at the right moment. The system, available in Los Angeles and New York, will be rolled out nationally.
FOX AIRS NIKE AD REJECTED BY OTHER NETWORKS
LOS ANGELES–Fox Broadcasting is airing a Nike ad featuring Olympic soccer gold medalist Mia Hamm that was rejected by ABC, NCB and CBS, said Nike executives. The ad calls Hamm ‘The best football player in America,’ and takes a shot at the networks with lines like, ‘All the networks agree, the best football player in America isn’t good for ratings.’
APPLE ADS MAY FEATURE COMPANY EXECUTIVES
LOS ANGELES–Some advertising planned for Apple Computer by BBDO West in Los Angeles could feature company executives including chairman Gilbert Amelio, sources said. An idea to use Amelio as corporate spokesperson in all advertising, however, has been scrapped, those sources said.
Sprint has enlisted Grey Advertising in New York to undertake a brand development initiative, which is likely to lead to an image campaign assignment for the Kansas City, Mo., company. Grey prevailed over Sprint lead agency J. Walter Thompson in San Francisco. Sources estimate spending to be at least $20-30 million. . . The contenders list has changed in the $10 million Charles Schwab electronic trading review. BBDO West in Los Angeles, Winkler in San Francisco and Cliff Freeman and Partners in New York have opted out. J. Walter Thompson in San Francisco and Kovel Kresser & Partners in Santa Monica, Calif., were added to the list.
Blazing Paradigm in San Francisco has won creative duties for ZDTV, Ziff-Davis’ soon to be launched TV channel. Media buying will be handled in-house. Billings are estimated at $10 million for 1997. . . D’Arcy Masius Benton & Bowles’ Los Angeles office has landed creative duties on Paramount Home Video’s consumer print and broadcast account.
PARKER PROMOTED AT ADWEEK MAGAZINES
NEW YORK–Michael E. Parker, senior vice president of sales and marketing at Adweek Magazines and publisher of Mediaweek, has been promoted to executive vice president and group publisher.
Parker will add responsibilities for Adweek Magazines marketing services operations, as well as sales and marketing for Marketing Computers, while retaining sales and marketing leadership of Adweek, Brandweek and Mediaweek.
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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