Carpet Group Begins Agency Search
ATLANTA–The Carpet and Rug Institute (CRI) in Dalton, Ga., has sent out a request for proposal for its estimated $100 million (over four years) advertising account. CRI director of marketing Dick Corelitz declined to identify the shops other than to say the number was less than 10 and refer to them as ‘large, full-service, national agencies.’ The questionnaire is due next week, and the list of contenders will be trimmed to five or less. Those shops will make recommendations to the CRI’s program oversight committee. A winner is set to be named in late summer.
Carmichael Lynch’s Loss Is Freebairn’s Gain
ATLANTA–Johnson Worldwide Associates’ camping division assigned its estimated $2 million national ad account to Freebairn & Co. here after a review of undisclosed agencies. JWA, an outdoor outfitter based in Sturtevant, Wis., parted ways last month with Carmichael Lynch, Minneapolis, which had the client’s camping division and its larger fishing unit.
Maryland Realtor Chooses Between 2 Finalists
ATLANTA–Seeking an agency to bring ‘greater cohesion’ to its advertising, The Bozzuto Group of Greenbelt, Md., last week heard final presentations from two shops. Six-year incumbent Fast & Associates, Columbia, Md., faced off with Williams Whittle Associates, Alexandria, Va., according to sources. Client president Tom Bozzuto confirmed that the $800,000 account is in review. A decision is expected this week.
Sass Acquires Audio Component Maker
ATLANTA–B&K Components, manufacturer of high-end audio components, assigned its $500,000 to $1 million consumer and trade ad account to Sass & Associates, Annapolis, Md. The Buffalo, N.Y.-based company conducted a review that included New Jersey incumbent Square One.
More Business for Moore, Epstein, Moore
ATLANTA–Moore, Epstein, Moore in Tampa, Fla., was tapped by DreamWorks to promote the film studio’s releases in 18 Florida markets following a review of undisclosed shops. The agency will handle media planning and placement, promotion and publicity. In addition, the shop added Courtesy Auto Group, Orlando, Fla., to its client roster. Specific budgets are undisclosed for the two accounts.
Parker Moves Up at Adweek Magazines
NEW YORK–Michael E. Parker, senior vice president of sales and marketing at Adweek Magazines and publisher of Mediaweek, has been promoted to executive vice president and group publisher. In his new position, Parker will add responsibilities for Adweek Magazines Marketing Services operations, as well as sales and marketing for Marketing Computers, while retaining sales and marketing leadership of Adweek, Brandweek and Mediaweek.
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