Unisys Corp. Puts Account in Play
NEW YORK–Unisys Corp. has contacted six consultants to handle a review of its ad account, estimated at $20 million. The review was expected following FCB Worldwide’s $300 million Compaq win two weeks ago. FCB and Bozell Worldwide, the incumbent since 1992, merged operations overseas and in two domestic offices last September. Kerry Baker, director of corporate advertising for the Blue Bell, Pa., client would not confirm billings.
Coke Asking for New ‘Enjoy’ Strategy
NEW YORK–Cliff Freeman and Partners has been asked to rework the strategy it presented for the July leg of Coca-Cola’s “Enjoy” campaign, sources said. The shop emerged with lead creative duties for the campaign three weeks ago after the Atlanta client solicited additional ideas from its roster shops, including McCann-Erickson Worldwide, D’Arcy Masius Benton & Bowles and Leo Burnett. Sources said Burnett was working with Cliff Freeman on the strategy. Sources added the directive came from Coke chief marketing officer Stephen Jones after ad executive Ian Rowden took a leave of absence from the company [Adweek, May 1]. Coke representatives declined comment. Executives at Cliff Freeman did not return calls.
Pearle Vision Eyes New Agency
CHICAGO–Pearle Vision is set to move its $40 million marketing account to Stern Advertising in Cleveland, company officials said. Larry Pollock, president of Pearle’s parent company, Cole National, confirmed the move. Stern will handle creative duties and will manage media through its partner in the Omnicom Group, OMD, Pollock said. Management changes at the client led to the shift from Barkley Evergreen & Partners, Kansas City, Mo.
Deutsch Exits Lucent Review
NEW YORK–Deutsch has pulled out of the contest for Lucent Technologies’ unnamed voice technology company. The account is estimated at $60 million. The agency said it could no longer participate because of recent account wins and other commitments. FCB Worldwide, San Francisco, and Leo Burnett, Chicago, are the remaining contenders. The client could not be reached for comment. Richard Roth Associates, Chappaqua, N.Y., is the consultant handling the review.
Conference Honors Agencies; Addresses Issues
SOUTHHAMPTON, BERMUDA–Featured speakers at last week’s American Association of Advertising Agencies conference painted a bright picture of the industry, despite an ongoing commercial actors’ strike and questions about the dot-coms’ influence on advertising. Reflecting on her year as chairman of the association, Ogilvy & Mather CEO Shelly Lazarus said agencies are uniquely poised to profit from the new businesses borne of a booming economy. Incoming chairman Phil Dusenberry, vice chairman BBDO Worldwide, gave awards to general and specialized agencies large and small, including New York shops Lowe Lintas & Partners, DeVito/Verdi, Admerasia and Vigilante. Regarding the SAG/AFTRA strike, industry lawyer Ira Shepard urged agencies to continue to cast for TV spots, despite union outcry and threats of repercussions.